Bangkok--6 Sep--FLIRT
STIEBEL ELTRON (Thailand) rises to predominance on Asian markets with strong sales performances The company’s latest campaign, aptly called“I Love STIEBEL More & More”,is about to be launched to further strengthen their brand supremacy
STIEBEL ELTRON, the venerable German company and the world’s leading instant water heater manufacturer, has begun another successful chapter in its sales history by achieving market leadership in Thailand and various other countries in theAsia-Pacific region, despite the current economic situation. The world’s most popular water heater manufacturer is now about to launch its newest campaign entitled
“I Love STIEBEL More & More”, aimed at enhancing user experience.
Mr. Roland Hoehn, Managing Director of STIEBEL ELTRON Asia Co., Ltd., has recently shared details regarding the upcoming APAC Distributors Conference to be attended by representatives from 13 Asia-Pacific region countries. STIEBEL ELTRON, with its Asia-Pacific regional Headquarters in Thailand, will play host to this year’s anticipated event. “The highlight of this conference will include the celebration of last year’s sales performances by each participating country and will address business direction by establishing medium-term strategies. The meeting will also deal with the launch of new products, as part of an exhaustive product range that caters effectively to the needs of modern consumers. STIEBEL ELTRON is currently offering the most complete product line-up in the market and new products designated for launch will be hitting the market late 2010 to early 2011,” he said.
“The APAC Distributors Conference, held every two years since 1998, is an international event and a wonderful showcase opportunity for STIEBEL operations within the Asia-Pacific region. Representatives from 13 countries, namely Japan, Australia, China, Hong Kong, Philippines, Malaysia, Indonesia, South Korea, Vietnam, Myanmar, India, Germany and Thailand, are attending the event proudly hosted by STIEBEL ELTRON (Thailand). We will celebrate our outstanding sales performances in Thailand and the Asia-Pacific region where our turnover grew to over 40 Mio US$
in 2009,” he explained.
As for 2010, the company aims at maintaining its market leadership and is even expanding its presence in each country through the process of continuously launching new products and technologies. “One of our main tasks this year is to consolidate our market leadership through innovative marketing campaigns. From the previous and highly successful I Love STIEBEL campaign, we are now about to launch I Love STIEBEL More & More which will create greater brand value by enhancing a wide product exposure and enrich user experience through quality products and more impressive services. Our intention is that customers should recognize the value of ourproducts and services and realize the advantages they acquire by purchasing them.
The better they know us, the more they will love what we have to offer. This will contribute to the enduring success of a premium brand like STIEBEL and help it become a top choice amongst rational and emotional purchasers alike,” he added.
NoppolParsookdee, Sales and Marketing Director at STIEBLE ELTRON (Thailand) Co., Ltd., said “STIEBEL ELTRON actually offers a very wide range of green and innovative products. In Thailand, the company focuses on 3 main product groups, namely water heaters, water filters and heat pumps. Water heaters are our top-selling product group with the highest sales performances. We are currently the water heater leader in Thailand with a 33% market share worth 435 million baht out of the total 1.3 billion baht market value.
New products using the latest technologies that allow for up to a 40% increase in energy saving and water conservation will be introduced this year and early next year. STIEBEL water filters, with their 100% protection against bacteria thanks to the highly efficient Ultra Filtration and SilverIons systems, are the perfect solution for any household in search of clean, hygienic and safe drinking water. STIEBEL heat pumps are also very popular with energy savings reaching up to 80%. They are the preferred choice amongst hotels, resorts, residences and top-end mansions,” he said.
“The I Love STIEBEL More & More campaign that we are about to launch has been designed to develop brand value, a continuation of the previous campaign which was very well received by consumers. Our policy is to focus on integrated marketing communications using both above and below-the-line activities to generate excellent brand awareness and stimulate brand loyalty. We want to establish both functional and emotional links with our current and potential customers alike through conventional advertising and public relations as well as modern channels such as facebook and youtube. We also have strong and consistent campaign links with dealers and distributors all over the country. Our marketing budget for 2010 is set at over 60 million baht, with annual projected sales of more than 480 million baht or a 10% growth in Thailand only,” he concluded.