Bangkok--8 Sep--Media Plus Connection
adidas SLVR resides at the intersection of innovation, tradition, and function-perfectly balanced for life on the go. The adidas SLVR collection is efficient and essential, yet is filled with subtle design details and an effortless elegance. adidas SLVR is the smart fashion sportswear label.
This Autumn/Winter two famous faces enter the world of adidas SLVR. Brazilian football star Kak? and Slovakian tennis player Daniela Hantuchov? appear in the seasonal communication campaign, highlighting the collection's sport versatility and streamlined aesthetic as well as presenting the collection's perfect balance between street and fashion, for active and stylish individuals.
Daniela Hantuchov? is a perfectionist on an endless course of self-improvement. Hard work and dedication pays off, of course, but Hantuchov? has proved that precision and passion come in handy too. She has arrived at the core of modern athleticism, and adidas SLVR is her off the court uniform. Kak? is the Brazilian soccer star made famous for his extraordinary move. He leads a life that’s dynamic, multi-layered, and completely contemporary - much like adidas SLVR itself.
The adidas SLVR campaign for A/W 2010 makes its worldwide debut in August 2010 with a print campaign in international fashion publications as well as a short online film, both will feature Daniela and Kak? alongside a group of models. Photography & Filming by Will Davidson, styling by Simon Foxton & Jay Massacret, Creative Direction by Pietschlim http://www.youtube.com/watch?v=8SZ_QXoX-ZM
In addition, the adidas SLVR website has been updated for A/W 2010. Taking a cue from the latest collection, the new SLVR site applies a perfect culmination of form and function to showcase the A/W 2010 season. A simple print inspired design delivers content in a continuous scroll format, allowing users to explore each and every piece of content directly from the homepage. Without ever entering a new page, users can easily breeze through the looks, icon products, concept stories, store locations, the lookbook, and the new campaign including the film. A rollover menu on the left allows quick jumps between sections. The website has been developed by Sid Lee Amsterdam in collaboration with adidas. www.adidas.com/SLVR
adidas SLVR is the smart, sport inspired fashion label which strives to meet the needs of the stylish, on-the-go individual by emphasizing innovation and subtlety of design. The adidas SLVR A/W2010 collection is now available at adidas SLVR shop in Bangkok at Siam Center, Floor 1, Atrium 1 Zone or call 02-658-1131 or visit www.adidas.com/slvr
For more information, please contact:
Jirapha Rachasuthee
Communications Executive,
Media Plus Connection Co., Ltd.
T: 02-619-1108 F: 02-619-1109 l E :
[email protected]