Bangkok--9 Sep--4D Communications
- Company already succeed with facebook Fan Club No. 1 IT website in Thailand -
After seriously engaging in consumer market for a short period of time, DELL has proved to be a success as it is able to increase its number of customers significantly. The leading computer brand is now determined to enhance the brand awareness through an integrated marketing strategy that focuses on tackling customers directly using extensive advertising campaign on the BTS and billboards at over 50 locations around Bangkok.
The serious advertising campaign is also accompanied by an innovative program called DELL QR Code Hunt, where QR Codes are displayed at various places for a chance for participants to collect enough points to win DELL Inspiron N4010 worth 23,990 baht and other prizes worth over 200,000 baht in total value via facebook. In addition, the company will also join famous brands of products to launch road shows at various universities and office buildings. The program is highlighted by the launch of 2 latest laptops namely DELL Inspiron N4030 and M301Z.
Mr. Krittawit Krittayaruangroj, Regional Marketing Manager for South Asia Emerging Markets, DELL Corporation, disclosed that during the third quarter of 2010, DELL had determined an integrated strategy to help penetrate the consumer market with hopes to continue the growing acceptance of the brand and products. “We have successfully utilized the social network strategy to spawn activities for fans and consumers to enjoy. DELL facebook has become the country’s number 1 facebook-related IT website with over 17,000 fans within a year. This success will be supported by out-of-home media such as the BTS and modern Mupi advertising billboards to represent the modern brand and product images starting this September. Invitation for being part of DELL fan club via facebook will continue to remain to help build the website popularity,” he said.
“DELL prepares to benefit from facebook-related activities with the innovative DELL QR Code Hunt, strong out-of-home media campaign and clever use of social networking. This coordination will allow existing members of DELL fan club or interested parties to sign up and take part in the hunt of QR Code at various advertising sites for a prerequisite to send in correct answers for a chance to win DELL Inspiron N4010 notebook computer every month until November, along with other prizes worth over 200,000 baht. Details are available at www.facebook.com/DellThaiClub,” he explained.
As for the supportive marketing strategy to help endorse the concept of “DELL reflects who you are”, he said DELL and Intel joined forces to conduct a road show entitled Unleash the Real Side of You by DELL to help strengthen the capabilities as well as confidence on the part of target customers in terms of the know how, helping them understand that DELL actually reflects who they are and becomes the real partner for the future. “DELL will be the pioneer in showing how an individual can use advanced IT to help strengthen social image. Road shows at leading universities and office buildings around the country will commence in the middle September this year,” he explained.
DELL is ready to introduce 2 new notebook computers to the Thai market namely DELL Inspiron N4030 and M301Z’DELL. The former comes with great value for money and 14-inch screen at very affordable price of 15,990 baht, while the latter is a compact notebook computer that is only 24 mm in thickness and 1.77 kg in weight. It also comes with Brush Metal Finger print and AMD Low Voltage features for a price of 21,990 baht.
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