Bangkok--15 Sep--Poly Plus PR
Mr. Thapana Siriwattanapakdi, Vice chairman of Oishi Group (PCL), is holding a press conference to announce the appointment of “Mr.Matthew Kichodhan” as the new Director and President of “Oishi Group”. Effective from September 10th, he has taken up the top job leading the empire of Japanese foods and drinks for wellness of the new generation to the next level. For the past 19 years, he has been a marketing veteran on both local and international companies. His works have been widely praised with the highlight works include brand building for “Chang” beer in the foreign markets. Joining Oishi Group, he intends to fulfill Oishi’s mission to be the leader and innovator of the Japanese food and beverage business for the quality of life and wellness of the new generation.
Mr.Matthew Kichodhan, Oishi Group (PCL)’s Director and President disclosed that, “Having joined Oishi Group, I am committed to pick up where Mr.Tan Passakornnatee, the original founder, left off by fortifying Oishi team so that we could take the next solid step in growing Oishi business in both foods and beverage. Mr.Tan had already spent his efforts throughout the past 11 years in accomplishing the toughest work in the business which is creating “Oishi Brand” to the extent that it has become the household name and has continuously been dominating food and green tea markets. My goals today would be to invigorate Oishi Brand as well as to further the growth by means of innovation in marketing and new food and beverage concepts, as well as expanding Oishi into the international markets.”
“In my first phase of managing “Oishi Group”, I attach great importance to supporting internal works and activities to allow for speed to marketing innovation as critical success factors of Oishi past growth, I would retain the traditional Oishi culture which fosters a “family entrepreneur” atmosphere where employees feel they all are part owner of the business. At the same time, I would also strive to integrate those corporate cultures into management in order to build professionalism at every level to increase productivity and efficiency in our work.
With the rapid growth of Oishi, our next step would be to gear up the organization for growth as we leverage channels of distribution already available through Thai Beverage PCL. We would have to essentially be prepared for the staff career path as well by giving them more opportunities to climb up the career ladder so their growth and the company’s can go hand in hand. At present, “Oishi Group” has more than 6,000 staff, comprises of 4,200 permanent plus over 1,800 temporary staff members. In terms of products, we need to add more products to our portfolio with an emphasis still revolve around Japaneseness and uniqueness.
For the year 2010, the sales is expected to reach the marketing goal, which has been set at 8,400 million Baht. For the last quarter of this year, the company’s beverage department will be better equipped with Cold Aseptic Filling technology which is due to commence its operation in November. Not only that this technology is capable of better retain the nutrients in our products but of producing variety of ready-to-drink beverages including green tea, drinks containing milk, cereal drinks, juices, etc. We stress on retaining the nutrients as drinks such as green tea and other wellness products are presently on the rise in the world market.
Concerning the food department, we now have 11 brands altogether. Each one is different from each other so we have to adjust its marketing direction so that each one can focus on its own potential clientele. Emphasis will also be put on the quality of products and services to pave way for becoming global brand.”
“With the potential of Oishi strength as a market leader both in Japanese food and beverage together with Mr.Matthew’s abilities and proven success in local and international level, plus support from ThaiBev, I strongly believe that we are building a new future together for Oishi Group. Mr.Thapana finally added.