กรุงเทพฯ--17 ก.ย.--VERVE
World’s fashion jeans icon Levi’s? today unveiled a new line of custom fit jeans made to fit the curve of a woman’s body. The new line, Levi’s? Curve ID, utilizes a revolutionary fit system based on a new design approach, which identified three distinct body types of women’s shapes universally: Slight Curve, Demi Curve, and Bold Curve. To prove how women can feel confident and sexy in jeans, the launch highlighted a fashion show “Levi’s? Curve ID — SHAPE, not SIZE”, featuring Thailand’s three celebrated models who represent the three body types, namely Sririta Jensen, Ploy-Chermarn Boonyasak, and Jui-Warattaya Nilkuha.
Mr. Ponsinh Boutkaska, Marketing Manager of DKSH (Thailand) Limited, said: “With Curve ID, Levi’s? revolutionizes the world of women’s fashion jeans by addressing women’s fit frustration, helping them feel confident and sexy in their jeans. Levi’s? Curve ID utilizes a unique, customized fit system focusing on a woman’s shape and proportions, not her size.”
“As a result of studying and listening to more than 60,000 women around the world,” he continued, “we found that 87% of them wished they could find jeans that fit better than the ones they own, while 54% tried on at least 10 pairs of jeans to find one pair they would buy. Through this research, Levi’s? designers identified three distinct body types of women’s shapes universally, namely Slight Curve, Demi Curve, and Bold Curve.”
“The revolutionary fit system of Levi’s? Curve ID will be introduced on the concept of women’s beauty and sexiness given by jeans that fit perfectly with their curves. Women’s idols in terms of confidence and sexy figure will present the three Levi’s? Curve ID fits: Sririta Jensen representing active women in Bold Curve fit, Jui-Warattaya Nilkuha representing confident and sexy career women in Demi Curve fit, and Ploy-Chermarn Boonyasak representing delightfully naughty girl in Slight Curve fit,” continued Mr. Ponsinh.
The launch event included an introduction of Sririta Jensen as the presenter of Levi’s? Curve ID, during which she shared her feeling about wearing a pair of jeans that fits perfectly with her shape and proportions. It also highlighted a “Levi’s? Curve ID — SHAPE, not SIZE” fashion show, plus a session that let event attendees try on the three fits of Levi’s? Curve ID and get useful advice from Levi’s? Curve ID Fit Expert, allowing them to experience how the right fit gives them a different feel of increased confidence, improved personality and sexier appearance.
The revolutionary Levi’s? Curve ID fits are available for women to feel confident and sexy in their jeans at Levi’s? retail stores nationwide. For more information, please call 0-2255-2080 — 1 or visit Levi’s Thailand page on facebook.