BSH Announces New Promotional Campaign to Boost Vario Style’s Year-End Sales

General News Friday November 16, 2018 17:30 —PRESS RELEASE LOCAL

Bangkok--16 Nov--Core and Peak Mr. Chollawit Na Songkhla, Managing Director, BSH Home Appliances Company Ltd., Thailand, unveiled "BSH is renowned for being the world's leading manufacturer of home appliances under the Bosch brand. The company has recently introduced its brand-new Bosch Vario Style fridge freezer to fully penetrate the domestic market, particularly high-end customers. To purchase a premium-quality refrigerator, it is quite obvious that a majority of customers will focus mainly on unique designs and appearances. For this revolutionary Bosch refrigerator, our customers can feel free to choose their favorite colors based on their individual preferences and lifestyles." "The Vario Style fridge freezer is evolved to meet various needs of customers and has become more special with its elegantly unique design, guaranteed with two honorable awards, Reddot Design Award 2018 and iF Design Award 2018. Bosch is proud to present its Vario Style fridge freezer, considered the world's first-ever refrigerator with easily changeable color door panels of up to 19 alluring colors, for instance, sunflower, cherry red, and pearl night blue. The color of the door panel can be changed within seconds. The Vario Style fridge freezer is more ideal with its VitaFresh technology, an advanced cooling system developed to keep long-lasting freshness of food at 0 degrees Celsius." "The top freezer is designed for extra storage of fresh meat and fish, ensuring greater freshness and unpleasant smell removal, while the bottom space has been reserved for fruit and vegetable storage. With a luminous LED bulb and temperature control and airflow technology, this one-of-a-kind fridge freezer is perfect for food and beverage storage, while unveiling a new colorful dimension in kitchen design." "To sincerely thank our customers and be ready for the increasing purchasing power during the year-end period, we have announced the launch of a new promotional campaign for the Vario Style fridge freezer. The Vario Style fridge freezer with one color door panel is priced at 36,900 baht from 44,800 baht. Meanwhile, buyers can enjoy a 0% installment plan for four months," added Mr. Na Songkhla. For more information, please visit www.facebook.com/BoschHomeThailand or www.bosch-home.in.th .

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