Bangkok--19 Dec--Copperwired
Now Open! Thailand's first meeting point for digital lifestyle, .Life flagship store is now open on the 4th floor of Central World, spanning over 310 square meters, taking the title as the largest .Life store branch. The new design is inspired by museum exhibitions in which objects are arranged and displayed properly in various patterns across the entire space, so that customers can walk around and experience the products firsthand as Thai customers tend to carefully choose the products that best suit their needs and pay attention to product quality as well as before and after sales service rather than product comparison. In terms of marketing, although e-commerce is currently booming and there has been an accelerating trend toward online shopping with the increasing number of online sellers, the trustworthiness of stores is still important and physical stores have advantage over online stores since they offer customers the opportunity to experience various products before making final decisions.
Mr. Paramate Rienjaroensuk, Chief Executive Officer of Copperwired Company Limited, a premium gadget distributor under the name .Life, said at the opening of .Life flagship store, located in Central World, that for the past 10 years smartphones have changed not only the nature of telephone communication but also our life and lifestyle. This is the starting point of .Life with the mission to offer a variety of products with technology in response to the lifestyles and needs of customers.
"The prominent point of .Life is that the stores not only offer trendy products but also give precedence to product features that help improve customers' quality of life when it comes to product selection. The product prices are mostly standard market prices, while some imported products are priced the same as in the countries of origin, offering the customers with maximum benefits as they receive high quality innovative products that improve their lifestyles as we have intended. Our customers are people of all ages and genders who are interested in products with technology."
Concerning the behavior of customers in Thailand, Mr. Rienjaroensuk revealed that when it comes to products associated with technology or digital lifestyle, customers carefully choose the products that are suitable for them and they also attach much weight to product quality as well as before and after sales service rather than compare product prices alone; however, prices and promotions still play an important role in customers' decision making process. In addition, the trustworthiness of stores is considered one of the most important issue. Nowadays, there are a large number of sellers, making it easier for customers to access the products or services and, as a result, physical stores have advantage over online stores since they offer customers the opportunity to experience various products before making final decisions.
In 2019, the marketing strategy of .Life stores will continue to mainly use the online channels to communicate with customers with regards to product information, benefits and promotions since the online channels can deliver the offers to the target customers directly and most effectively. In terms of strengths, the stores carry high quality and trustworthy products and the existence of stores helps build trust among customers. Placing great emphasis on online business operation increases the comfort and convenience of purchasing as it allows customers to place orders anytime and anywhere without any limitations. This is in line with the lifestyle of today's customers who increasingly like to shop online. "These strengths help make our online sales channels stronger and more competitive than others in the market without cutting the prices of products sold in the stores. The company can then link the online and offline worlds together in order to provide our customers the best purchasing experience at .Life stores."
The newly opened .Life flagship store is the first meeting point for digital lifestyle in Thailand and it is the largest .Life store with more than 310 square meters. Its luxury design is inspired by museum exhibitions, allowing customers to walk freely and experience the products firsthand. In this flagship store, a variety of products associated with technology or digital lifestyle are divided and displayed in different zones. First, Home Zone provides a wide open space where customers can walk around and learn to use different functions of the displayed products. With the given iPads, customers can make orders immediately after they find the products they like. Second, Smart Watch Zone is filled with glass counters making it convenient for customers to look at the displayed products. Next, Connected Toys Zone contains high-tech toys, unique designed cases and accessories. Finally, there is a new zone where customers can make online orders on a touch screen in case the products are out of stock or not available in this flagship store and there are also cashier counters in this area. The ordered products will be delivered to the doorstep of the delivery address indicated at purchase. This will help increase the convenience and respond to the needs and lifestyles of customers.
Currently, there are 11 .Life stores in prime locations across Bangkok, including Central World, Siam Paragon, ICONSIAM, Silom Complex, Central Festival Eastville, Central Plaza Grand Rama 9, Megabangna, the Promenade, Central Plaza Westgate and Central Plaza Pinklao, and 8 .Life stores in shopping malls in other provinces, including Central Plaza Phitsanulok, Central Festival Phuket, Central Festival Hat Yai, Central Festival Chiang Mai, Central Festival Khon Kaen, Terminal 21 Nakhon Ratchasima, Terminal 21 Pattaya and Laem Tong Rayong. In 2019, Copperwired will open new stores at Central Plaza Udon Thani and Central Plaza Rayong. In addition, the company has established various online marketing channels, namely www.dotlife.store, Facebook: byDotlife, Instagram: dotlife, LINE@: @dotlife and YouTube: dotlife