Bangkok--2 Apr--Hill+Knowlton Strategies
The Coca-Cola system in Thailand is all set to quench the thirst of health-conscious Thais with Sprite No Sugar, a lemon and lime-flavoured soft drink that contains no sugar, as it continues to evolve its business strategy to become a total beverage company. The new no-sugar and non-calorie option retains the unique crisp and refreshing taste of the much-loved original Sprite and has been developed to respond to what consumers want while offering a healthier choice that's in line with today's health and wellness trends. Certified by the "Healthier Choice" logo, this latest product of Coca-Cola reflects the company's leadership in the non-alcoholic beverage market in Thailand and worldwide that has consumers as the center of its business.
Kitisak Manoratana, Marketing Manager (Sparkling) of Coca-Cola (Thailand) Ltd. said: "The health and wellness trends are increasingly shaping businesses. As the leading global non-alcoholic beverages brand that truly understands the ever-changing consumer needs and focuses on responding to their demands, Coca-Cola has developed 'Sprite No Sugar' to keep consumers refreshed while honoring their preferences for less sugar and fewer calories. The company is committed to continue innovating and broadening its portfolio to serve all consumers on all occasions, as it evolves into a true total beverage company with consumer-centricity."
Sprite lemon-and-lime flavor with no sugar has been introduced with the certification of the "Healthier Choice" logo, by the Nutrition Promotion Foundation, the Institute of Nutrition, Mahidol University. Part of the Sprite No BS campaign to spice up Thai consumers' lives and keep them refreshed during the hot summer, this no sugar alternative offers the great crisp and refreshing taste of the original Sprite in various packs – 325ml aluminum can prices at 14 THB, 500ml PET bottles at 17 THB and 1.5ltr bottles at 26 THB. Thais can now enjoy this natural-flavor refreshment with no sugar at all modern stores nationwide.
The Coca-Cola System in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – ThaiNamthip Ltd responsible for 63 provinces around Thailand, and HaadThip Public Company Ltd serving 14 southern provinces.
The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the most valuable brand in the world, the Coca-Cola system's portfolio of beverages in Thailand includes Coke Original, Coke No Sugar, Coke Light, Coke Plus Coffee, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy, Minute Maid Vita Kids, Minute Maid Orange Fiber, Minute Maid Honey Lemon, Namthip, Aquarius Grapefruit, Aquarius Citrus, Zico Coconut Water and Fuze Tea.