Bangkok--17 Sep--Hill & Knowlton Thailand
Promoting segregation and collection of recyclable packaging to reduce waste Creating shared value through modern digital recycling platform
The Coca-Cola system in Thailand led by Pornwut Sarasin (3rd from right), Chairman, ThaiNamthip Limited; Maj. Gen. Patchara Rattakul (2nd from left), Chief Operating Officer, HaadThip Public Company Limited and Mr. Carlos Diaz-Rigby (2nd from right), General Manager, Coca-Cola (Thailand) Limited and Central Group Company Limited led by Pichai Chirathivat (3rd from left), Executive Director have launched the 'Coke Collects x Central Group Journey to Zero' project. This is designed to set up and support a source separation system for recyclable waste including beverage packaging generated at Central Group's Department Stores and deliver the materials to recycling partners for proper recycling, operated by GEPP, a startup that has developed a modern digital waste collection platform. The system is being piloted at Central Restaurants Group-owned restaurants at Central Festival Eastville and Central Plaza Bangna with an aim to expand to the other Central malls in Bangkok and its vicinity, as well as in other major cities across the country in the near future.
Additional photo
On-stage Group Photo (left to right)
1. Vorawat Buranakarn, Managing Director, BG Packaging Co., Ltd. (BGP)
2. Richard Jones, Senior Vice President, Head Office HR, Corporate Communications, CSR & Sustainability, Indorama Ventures Public Company Limited
3. Jirapat Yibyintham, Deputy Managing Director, Wasterial Co., Ltd.
4. Mayuree Aroonwaranon, Co-Founder, CEO of GEPP
5. Pichai Chirathivat, Executive Director of Central Group
6. Pornwut Sarasin, Chairman, ThaiNamthip Limited
7. Maj. Gen. Patchara Rattakul, Chief Operating Officer, HaadThip Public Company Limited
8. Mr. Carlos Diaz-Rigby, General Manager, Coca-Cola (Thailand) Limited
9. Saroj Chayavivatkul, President, Thai Beverage Can Ltd.
10. Sumphan Luveeraphan, Managing Director, SCG Plastics Co., Ltd.
The Coca-Cola System in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – ThaiNamthip Ltd responsible for 63 provinces around Thailand, and HaadThip Public Company Ltd serving 14 southern provinces.
The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the most valuable brand in the world, the Coca-Cola system's portfolio of beverages in Thailand includes Coke Original, Coke No Sugar, Coke Light, Coke Plus Coffee, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy, Minute Maid Vita Kids, Minute Maid Orange Fiber, Minute Maid Honey Lemon, Namthip and Fuze Tea.