Bangkok--13 Dec--Polyplus PR
December 11, 2019, Bangkok: Central Department Store, Thailand's #1 department store, recently unveiled a new phenomenon in Central Bangkok, a great gift for Bangkokians, with the major launch of ZEN@centralwOrld's reinvention into "CENTRAL@centralwOrld", under the concept 'Uncover the Exciting Side of You', to elevate it into the ultimate lifestyle department store of Thailand that goes beyond shopping. Covering an area of more than 50,000 sq m, CENTRAL@centralwOrld offers all lifestyle needs, from dining to shopping, as well as special services, on all the seven floors, with more than 3,000 brands on offer, including eateries in Michelin Guide Thai Street Food Deck and many other facilities to cater to modern lifestyle of Thais and international travellers. Enjoy seamless offline and online integration via three online channels: Chat & Shop, E-Ordering and Click & Collect, offering an omni-channel service. CENTRAL@centralwOrld will be a blueprint for other Central Department Stores in the future. At the grand opening ceremony, special activities and promotions were on offer, with highlights such as superstars Nadech Kugimiya and Yaya Urassaya Sperbund, dazzling performances.There were special surprises for the guests at the event under the concept "Gift for Bangkokians" which included great prizes worth 1.5 million baht in total. The joyous event was honoured by many celebrities such asPimpayap Srikanchana, Jarospan Svasti Na Ayudhya, Haruethai Jayant Na Ayudhaya, Yada Rungwattanaphak, Natarnin Khunathanard, Punyaporn Phukkanasut, Nasamon Niyomdecha, Mark Thawin, Panitipad Suksomboon, Angvara Suppakorn, Amat Nimitpark, Punnyaaphat Thanhomkul, Savit Udayachalerm, Artitaya Suraphan and Pongsapat Kankham with Sawitri Rochanapruk as the emcee, on the first floor of CENTRAL@centralwOrld.
NatiraChirathivatBoonsri, President of Central Department Store Ltd., A part of Central Retail Corporation, said, "Central Department Store is Thailand's #1 department store. The foundation of the Central brand is high quality, and this is why our brand is trusted by Thai customers and international visitors. Central Department Store is always evolving to offer modern services and exclusive products, as well as new lifestyle trends from around the world. Everything is brought together at Central Department Store. To elevate shopping experience to the next level, ZEN Department Store has recently been transformed, highlighting the concept as the ultimate lifestyle department store that goes beyond shopping. Every part of all the seven floors offers more than shopping in this new concept, with products, food and services on every floor for more convenience and pleasure. Today,CENTRAL@centralwOrld is ready to become a lifestyle hotspot for Thais and international travellers, where they can come and enjoy happiness and feel new inspirations, amidst beautiful decorations that bring together the best architectural designs from around the world, from the UK, Germany, France and Italy, with the team behind Rinascente as well as Thai designers to create a contemporary concept that makes the store more modern and attracts new generation. There are various concepts and color schemes following the target customers of each floor. Mannequins worth 20 million baht have been imported from France, produced by the best mannequin maker in the world, to add fun and liveliness to fashion. The lips can change color into hundreds of possibilities, while the facial expression can also change according to the season. CENTRAL@centralwOrld offers great products from more than 3,000 brands across its seven floors. On the 1st floor is BEAUTY GALERIE & LUXE GALERIE, a beauty paradise and hub of fashion brands as well as exclusive items. It is also home to Host x Amber, a world-class cafe by Hong Kong barista Dawn Chan, winner of Hong Kong Top Barista 2011-2018, and ROAST, an American-style all day dining restaurant which has been around for eight years. On the 2nd floor is WOMEN'S ELEGANCE department, connected to the Skywalk for easier access. Here is sneaker lovers' paradise, with more than 60,000 pairs on offer from leading brands, as well as fashion items to keep up with the latest trends from top brands, including the first NIKE Women in Southeast Asia, and THAITHAI The house of Thai designers such as VICKTEERUT, ASV, ASAVA, and POEM. Also located on this floor is KIS Beauty Store, a new beauty destination for modern women and beauty lovers. On the 3rd floor is WOMEN'S department, the biggest lingerie and swimwear department, and apparel and accessories brands such as KARL LAGERFELD and KATE SPADE NEW YORK, as well as WEST ISLAND from Korea which will open its first and only store in Thailand (early 2020). On this floor, there are also beauty salons such as MOGA SALON, NAIL BAR, and LASH BAR. The 4th floor is home to UNISEX & DENIM department, designed for Fashion lovers with great taste and unique lifestyle. Here, they can enjoy street fashion items from major brands, as well as limited edition items and rare finds. The floor is also home toMUJI, a Japanese lifestyle and fashion brand, and this is the biggest store with the most extensive selection as well as an exclusive range, Found MUJI, a range of creative local products. On the 5th floor is MEN & WATCH department, which brings together men's fashion items for both casual and business styles from brands like TOPMAN, THE NORTH FACE, and LACOSTE. Relax with a cup of premium coffee at ALTO COFFEE or get a hairstyling service for gentlemen at BARBERSMITH. On the 6th floor is KIDS department, a land of imagination for modern families to encourage children to think, dream and express themselves. Costume Zone is where children can dress up as Barbie dolls or superheroes. The 7th floor is where LIVING HOUSE is located. A new home concept department in the heart of the city, LIVING HOUSE brings together Michelin Guide Thai Street Food Deck eateries, such as Ten Suns, Pa Tong Koh Sa-Voey, Sawang Noodles, Lim Lao Ngow, LertThip and Waanjai. This 5,000 sq m Co-Living & Eating Space is designed for contemporary living pleasures. We have created all these to thank our customers for their support and present it as a gift for Bangkokians for this holiday season."
The highlight of the grand opening of CENTRAL@centralwOrld was the appearance of two superstars Nadech Kugimiya andYaya Urassaya Sperbund in a talk-of-the-down performance as a present for the guests. Additional surprises were also offered, with many prizes to give away, worth 1.5 million baht in total, to celebrate this joyous occasion. The prizes included jewelry which isa 18k gold butterfly brooch with diamonds and a white gold ring (pink gemstone), SK-II Facial Treatment Essence and The Klinique vouchers, cash coupons, and prizes for gadget lovers such as iPhone X (265GB) and Samsung S10, as well as prizes for travel lovers -- plane tickets from Air Asia. The prizes were dropped from the top of CENTRAL@centralwOrld during the show to entertain and excite the guests, creating a wonderful memory to celebrate the grand opening together.
To celebrate the CENTRAL@centralwOrld Grand Opening during December 11-22, 2019, there are many special promotions and activities. Enjoy up to 30% discount for the latest collections, up to 15% discount at Beauty Galerie, up to 30% discount on top or cash back from The 1 and other participating credit cards, as well as cash coupons and Central gift cards from Citi credit card worth up to 5,000 baht (with conditions). MasterCard members receive Central gift cards worth 1,200 baht, and Central The 1 credit card holders receive additional 300 baht. The promotion continues with CENTRAL LET'S CELEBRATE 2020 from today to March 1, 2020 (spend 1,500 on the same day in the same store, or use 100 The 1 Card points to redeem a sticker for up to 40% discount). For the festive season, all Central Department Stores are also beautifully decorated with Christmas lights to bring smiles and happiness to the festive season, inviting everyone to create special moments at Central Department Stores and CENTRAL@centralwOrld. This reinvention highlights Central's concept of being everyone's second home.