Bangkok--16 Dec--Triple Eight Ideas
Shopee breaks all records with over 80 million visits and 80 million items sold for its 12.12 Birthday Sale
Over 180,000 hours recorded on Shopee Live throughout the entire event period
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, achieves another record-breaking performance with 80 million items sold at its Shopee 12.12 Birthday Sale. Over 80 million visits were recorded in 24 hours as users from across the region shopped from millions of deals on 12 December.
Terence Pang Chief Operating Officer, Shopee said, "The strong results from our 12.12 Birthday Sale shows that people from all walks of life trust Shopee to deliver the best online shopping experience. Year after year, we continue to see more users from both big and small cities buying and selling a wide variety of items. Shopee has become the go-to, everyday shopping app for everyone in the region, and we are committed to making e-commerce simple and accessible for all."
E-commerce is fast becoming a daily norm in users' lives
Shopee is fast becoming the go-to online shopping platform for users in Southeast Asia and Taiwan. According to iPrice's Q3 2019 e-commerce report, Shopee is the most visited e-commerce website on desktop and mobile web across the region. It is also the top-ranking app in the Shopping category by average monthly active users across Southeast Asia.
Users are also increasingly relying on Shopee to purchase their everyday products. Daily essentials such as Facial Serum, Diaper pants, pens emerged as some of the top-selling products in Thailand on 12 December.
In addition, users are becoming more resourceful in obtaining information before making a purchase. A total of 180,000 hours were clocked across Shopee Live streams over the entire event period, as users engaged with their favourite brands and sellers in real-time to get information on the latest hot-selling products.
Across the region on 12 December:
- The total number of diapers sold on 12 December can last a baby for 12,002 years
- The total number of smartphones sold can cover 3 football fields
Success of Shopee 12.12 Birthday Sale signals growing trust and participation in online shopping
The success of the Shopee 12.12 Birthday Sale also showcases increasing confidence in online shopping in the region.
Users outside capital cities are also increasingly going online to sell or buy products they previously never had access to. In Thailand, cities such as Pathum Thani, Chiang Rai, and Songkhla experienced the highest shopping activity. Some of the top-selling local products include Rices, Homemade Cookies, and Calendars.
Delivering bigger entertainment value to users this 12.12
Shopee presented its biggest entertainment experience of the year, the Shopee 12.12 Birthday TV Show which garnered over millions combined views in total . Thai shoppers across the country joined their favourite celebrities such as Aum-Patcharapa, Tik-Jesadaporn, Jintara-Poonlarp, F.HERO, BNK48, to celebrate Shopee's birthday extravaganza on 11 December 2019.
In addition, Shopee, in partnership with 12 charity foundations, delivered happiness to Thais with the Shopee 12.12 Birthday Charity: Shopee Invites You to Do Good initiative. Shopee raised 1,112,222 baht to help underserved communities across the nation. Shopee users were able to contribute through numerous ways such as purchasing an item directly from participating charity foundations' official stores and online donations coupons.
Terence closed, "The Shopee 12.12 Birthday Sale marks the end of an outstanding 2019. We have achieved so much in the past year but what stands out the most is the unwavering support we've received from our users, sellers, brands and partners. As we look ahead to 2020, we will continuously elevate the Shopee experience, and to unlock the full potential of e-commerce for all."
Shop the 12.12 Last Chance promotion at https://shopee.co.th/12-12-last-chance
Download the Shopee app for free via the App Store or Google Play
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.
Shopee aims to continually enhance its platform and become the region's e-commerce destination of choice. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.
Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.