Sun Microsystems and Ethnic Earth form a strategic alliance to help Put the B in e-business

General News Tuesday January 30, 2001 14:27 —PRESS RELEASE LOCAL

Bangkok--Jan 30-- MDK Consultants (Thailand)
Sun Microsystems Asia South and Ethnic Earth.com Holding Co. Ltd., today signed a strategic teaming agreement to provide "one-stop" e-commerce services to help enterprises dot com their business.
This alliance commences immediately in Thailand and will be replicated in other countries within the Alliance’s coverage in due time.
The agreement was jointly signed by Rumpa Benjarattanaporn, Managing Director of Ethnic Earth.com and Sanpat Sopon, Managing Director of Sun Microsystems (Thailand) Limited, and jointly witnessed by Mr. Randolph Hill, Country Director of Professional Services Division for Sun Microsystems (Thailand) Limited and Shayne L. Van Vlerken, Director for Ethnic Earth.com.
The alliance signifies a joint business decision to pursue opportunities to provide comprehensive E-commerce solutions to customers, with emphasis on integration services based on Java.
Under this teaming arrangement, Sun Microsystems Professional Services Organization (SunPS) will engage with the Ethnic Earth.com to jointly pursue opportunities in the E-commerce industry within the fast growing Asia South region by providing world class solutions and consulting services to dot com visionary enterprises.
Through this partnership, SunPS can leverage on the strength and experience of Ethnic Earth.com in providing integration services based on Java. Ethnic Earth.com can be assured of Sun’s formidable expertise to provide a highly scalable, available and secure infrastructure based on Sun’s technology. The SunPS and Ethnic Earth.com alliance will share infrastructure, training and support resources from both organizations.
While there is increasing support from the government and tremendous growth shown in E-commerce awareness and interests, Thailand’s enterprises still need to understand the complexities involved in implementing dot com strategies that are critical factors for survival in the global Net Economy. With this synergy, these enterprises can expect world class E-commerce solutions and E-consulting services from SunPS together with Sun PS’s “best of breed” partners - working together and leveraging the best technology, strategy, ideas, methodologies and talent to dot com their business.
“It is an honor and privilege for Ethnic Earth to be selected by Sun Microsystems PS as their Strategic Alliance Partner. SunPS global experience and cutting edge technologies along with Ethnic Earth’s local knowledge and highly skilled personnel is ideally suited to bringing global solutions to local businesses. “E-commerce is an essential part of the global e-business revolution that is unavoidable if a company wishes to remain competitive in today’s world economy. E-commerce is not only about payment systems, but about fully utilizing the many facets of e-business, the World
Wide Web and mobile communications to reduce the costs of conducting business as well as promoting businesses on a global scale,” said Rumpa Benjarattanaporn
“This partnership will enable us to deliver a high quality end-to-end E-commerce solution at a very competitive rate. This will further emphasize our commitment in working with local companies to open a much wider market opportunity for both parties," said Sanpat Sopon. "This is a key step towards dot com-ing Thailand. The partnership will allow us to move up a gear in fulfilling our dot com vision,” added Sanpat.
About Ethnic Earth.com
Ethnic Earth.com was formed in 1998 in Bangkok to serve the local corporate business community as a full-service Web development company. Now into its third year it has established a core of 70 full-time highly skilled and professional staff.
Ethnic Earth.com is able to closely support companies from the early stages of development on Internet, Intranet, Extranet strategy, through the creation stage of developing a Web presence and onto their Web marketing strategy.
Ethnic Earth.com has been especially active in the financial services marketplace. EthnicEarth.com worked side by side with Capital Nomura Securities to develop their on-line trading Web site and is currently undertaking on-line projects for the Thai Military Bank as well as Thai Farmers Bank.
Ethnic Earth.com is committed to supporting Thailand’s migration to the World Wide Web.
About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision, "The Network is the Computer (TM) ", has propelled Sun Microsystems, Inc., (NASDAQ "SUNW"), to its position as a leading provider of hardware, software and services for establishing enterprise-wide Intranets and expanding the power of the Internet.
With US$12.4 billion in annual revenues, Sun can be found in more than 150 countries and on the WorldWide Web at http://www.sun.com.
Sun, the Sun logo, Sun Microsystems, Solaris, Java, Chorus OS and "The Network is the Computer" are trademarks of registered trademarks of Sun Microsystems, inc. in the United States and other countries.
For more information, please contact:
Sun Microsystems (Thailand) Ltd.
Rampa Manoosin
Marketing Manager, Computer Systems
Tel. 636-1555 Ext. 56830
MDK Consultants (Thailand) Ltd.
Matthew Smith
Bongkod Paebunyong
Tel. 658-6111-20 End.
-AN-

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