Bangkok--27 Oct--Serm Suk
A campaign features a combination of music around the world, a huge promo given away 500 music phones and a hot dance concert called “Pepsi AF Move the Max Concert”
Pepsi gets ready to unleash the maximum excitement of a lifetime through “Pepsi Everywhere Music” campaign. The campaign offers music lovers the chance to enjoy 3 packs of music everywhere. First, enjoy a rare combination of music from around the world featured in the new Pepsi TVC. Then, 4 rising stars from the 3rd season of Academy Fantasia — Tui, Toon, Dong and Zara — are joining as presenters in the latest Pepsi promotion called “Pepsi, Operation Hunting down Sony Ericcson Walkman Phone”. And finally, a hot dance concert called “Pepsi AF Move the Max Concert” will bring together for the first time 12 members from the 3 seasons of Academy Fantasia.
According to Mr.Charlie Jitcharoongphorn, Marketing Director of Pepsi-Cola (Thai) Trading Co., Ltd., “Over the past 2 decades, Pepsi has always been known as one of the first brands in Thailand to use the music marketing strategy in communicating with the young generation. We never stop bringing the best music activities to the consumers because we believe that music gives the unlimited cultural experience that brings people together and helps them appreciate one another. Music also inspires creativity and helps people to feel free and confident wherever they are in the world. This is the inspiration behind our latest music campaign called “Pepsi Everywhere Music” which will once again rock the cola market in the fourth quarter of 2006. Under the “Everywhere Music” concept, Pepsi will reinforce its brand image among target consumers who enjoy life to the fullest everywhere they go through the music that they love. For them, Pepsi has created 3 packs of music activities that will unleash our consumers’ freedom and passion for music.”
Mr. Dhitivute Bulsook, Marketing Director of Serm Suk Public Company Limited, said, “We have come up with 3 phenomenal events for consumers. First, we bring “Christina Aguilera”, one of the world’s hottest singers, presenting a combination of music from around the world through a new TVC to be aired in leading theatre chains. Second, we have 4 rising stars from the third season of Academy Fantasia — Tui-Kietkamon Lahta, Toon-Thtchapol Choomduang, Dong-Sira Rattanaphokastit and Zara-Nalintara Hohler — as presenters in our latest promo called “Pepsi, Operation Hunting down Sony Ericcson Walkman Phone”. This promo offers consumers the chance to enjoy great music with AF members while also having the chance to win prizes that we’re sure everyone will love.”
“And last, but not least, Pepsi will launch a dance concert that no one has ever done before. It is called “Pepsi AF Move the Max Concert” and brings together 12 dancing superstars from all three seasons of Academy Fantasia. This huge activity will surely bring consumers even closer to the brand because this concert is something that every fan of Pepsi and AF has long been waiting for,” said Mr. Dhitivute.
Pepsi will introduce this huge music campaign through 3 thrilling packs of music:
Pack no.1 : The power of music world
Pepsi will release a new TVC that combines the various cultures and sounds of music from around the world featuring “Christina Aguilera”, one of the hottest international singers. The TVC runs for 60 seconds and will be shown in every leading theatre chain around Bangkok.
Pack no.2 : Drink Pepsi and enjoy the music with “Pepsi, Operation Hunting down Sony Ericcson Walkman Phone” promo
Pepsi will bring 4 hottest rising stars from the third season of Academy Fantasia — Tui-Kietkamon Lahta, Toon-Thtchapol Choomduang, Dong-Sira Rattanaphokastit and Zara-Nalintara Hohler — as presenters in the latest promo called “Pepsi, Operation Hunting down Sony Ericcson Walkman Phone”. The promo will transform Pepsi’s concept of “Everywhere Music” to consumers by offering them the chance to win 500 units of Sony Ericcson W850i plus Music Desk Stand MDS-60 worth Bt8 million. Consumers can also have the chance to receive a trendy “Pepsi Music Bag” that they can easily get through an easy and specially prepared redemption system by Pepsi.
To get a chance to win 500 units of Sony Ericcson W850i plus Music Desk Stand MDS-60 worth a total of over Bt8 million in “Pepsi, Operation Hunting down Sony Ericcson Walkman Phone” promo, consumers may simply send the cap of Pepsi, Pepsi Max or Pepsi Twist (10 oz, 15 oz, 1 Lt. or 1.25 Lt. in bottle and 325 ml. in can) with “MUSIC 06” message together with the sender’s name, address and telephone number to P.O.Box 170 — 171, Jatujak, Bangkok 10900 from now until January 5, 2007.
Pepsi will conduct 3 lucky draws to give away 100 prizes each on November 22, December 6 and December 20, 2006 respectively. Then, Pepsi will give away 200 prizes in the last luck draw on January 10, 2007. Winners will be announced on www.pepsithai.com .
Consumers may also get the chance to receive a trendy “Pepsi Music Bag” by exchanging 5 caps of Pepsi, Pepsi Twist or Pepsi Max with “Music 06” message plus 60 baht at any Pepsi’s sales trucks from November 4, 2006 to January 5, 2007.
Pack no.3 : Unleash the power of everywhere music with “Pepsi AF Move the Max Concert”
Pepsi will unleash the power of dance through one of the most phenomenal events in Thai music called “Pepsi AF Move the Max Concert”, a concert that will bring together 12 members from all three seasons of Academy Fantasia for the first time. For AF1 and AF2, there will be Wit-Patcharapon Jantieng, Seenam Soonthorn, Oof-Suppanat Chalermchaicharoenkit, Boy-Pitsanu Nimsakul and Preaw-Anusara Wantongtak. As for AF3, Tui-Kietkamon Lahta, Toon-Thtchapol Choomduang, Dong-Sira Rattanaphokastit and Zara-Nalintara Hohler as well as Ta-Sakkatat Khulpaisal, Boy-Sittichai Pabchombhu and Pett-Patchara Poonsawat joining their AF brothers and sisters in this huge concert.
To receive exclusive tickets to join “Pepsi AF Move the Max Concert”, consumers should collect the ring of Pepsi, Pepsi Twist or Pepsi Max with the word “MUSIC 06” from now until November 30, 2006. 50 rings can be exchanged for 1 ticket (Limited tickets available) at Thaiticketmaster counter — Central Ladprao, Central Chidlom, Central Pinklao and Central Bangna branch — on December 2 — 5, 2006. (1 person can exchange only 2 tickets). The concert will be held on December 16, 2006 at Thunder Dome, Muang Thong Thani.
Issued by : Pepsi-Cola (Thai) Trading Ltd./Serm Suk Plc.
For Further information : Kanokwan Tungwancharoen
( kanokwan.tungwancharoen@sermsukplc.com )
Tel. 0 2693 2255 ext.522