Bangkok--7 Jul--Aziam Burson-Marsteller
Mistine, Thailand's Number 1 cosmetic brand, has collaborated with TrueMove H, the leading integrated telecommunications provider, to form a partnership, with the roll out the "True Beauty" campaign. As part of the collaboration, over 1 million of "Mistine Girls" across Thailand will be able to make free calls within TrueMove H networks plus special top up privileges such as unlimited data access to social media such as Line and Facebook from apps. Exclusive to Mistine members nationwide, this campaign is expected to penetrate the market of new generation female consumers who tend to be beauty-loving, confident and are tech savvy with the use of modern telecommunication technologies and devices.
Danai Derojanawong President of Betterway (Thailand) Co., Ltd., Mistine's cosmetics direct sales distributor, said "The company foresees the growth potential of new target groups among new generation consumers, particularly women who are more image-conscious and at the same time embrace new technologies. Consequently, the partnership with TrueMove H was designed to offer special and exclusive privileges to over 1 million Mistine's members throughout the country as well as interested person who want to become new Mistine Girls. This proactive marketing campaign is aimed to gain a greater proportion of Mistine Girls, who are Generation Next and the Net Generation."
Songtham Phianpattanawit, Group Executive Director, Enterprise Sector & International Services said that the collaboration has broadened the opportunity for these two leading companies to achieve a major business success with the combination of Mistine's direct-sale cosmetic business and advanced telecommunication technologies of TrueMove H's networks. In addition toTrueMove H's technical support, over 1 million Mistine Girls will be able to access its 3G and 4G networks, as they are part of primary target group in expanding TrueMove H's prepaid customer base. Also, both companies are exploring opportunities to further develop collaborations for other marketing campaigns in the future.
The True Beauty campaign will run from July, 2015 onwards. Mistine's existing as well as new members will receive special benefits in terms of free calls to Mistine's call center at 02 119 1777 and 02 118 5111 throughout the life of the SIM card plus free calls within TrueMove H networks worth Baht 100/month for a maximum of 12 months. When they top up, they will receive an additional bonus for free calls within TrueMove H networks plus unlimited access via 3G/EDGE/GPRS to Line and Facebook through the apps. To create awareness, there will be 2 different TV commercials under the "True Beauty" theme (30 and 15 seconds) presented by Pawarisa 'WanWan' Penchart and produced by L&R Media Co., Ltd., with a total value of over 40 million baht.
Danai Derojanawong added, "This is just the beginning of the partnership between Mistine and TrueMove H, and we will be able to offer more benefits to all Mistine Girls in the near future."