Bangkok--30 Aug--Aziam Burson-Marsteller
Boots Thailand, one of the leading international pharmacy-led health and beauty retailers, has today launched an exciting promotional program to celebrate its 19th birthday. Boots is running an extensive "Buy 1, Get 1 Free" offer in-store, together with a promotion for collectible pop-art inspired items. This exclusive collection of gifts, in bold patterns and vibrant colours, is the result of a unique collaboration with world-famous Brazilian pop artist, Romero Britto.
Mr. Dean Thompson, Regional Managing Director – Asia, said, "Since opening in Thailand in 1997, 19 years ago, Boots has continued to help people feel good with our quality products and professional services. Today marks a special time for us as we celebrate our 19th birthday of Boots in Thailand with two fantastic promotions to reward our customers and thank them for their continued loyalty.
"Boots' signature birthday Buy 1, Get 1 Free offer features over 1,500 products, including many customer favourites from Boots brands such as No7, Botanics, and Soap & Glory, until September 28, 2016. For our 19th birthday, we will continue our gift with purchase promotion with a new gift collection, designed exclusively for Boots. This year we would like to encourage Boots' customers to add a little more fun into their health & beauty routine. As we connect pop art with our campaign elements, we have developed four gifts with exciting and attractive patterns in collaboration with Romero Britto, a Brazilian pop artist credited with the largest public art installation and exhibited in many landmarks worldwide. He uses vibrant colours and bold patterns as a visual language that aligns perfectly with the Boots 'Let's Feel Good' campaign."
The limited edition, Britto-designed Boots gifts feature 'feel good' expressions in bold and colourful patterns. There are four to collect: a coin purse, cosmetics bag, lunch bag, and scarf, each available for 20 stickers and just 1 baht.Customers will get one sticker for every 150 baht spent in store, excluding medicines, and up to five free bonus stickers are available with purchases of selected products from key partner brands: Snail White, Blackmores, No7, Sanctuary, P&G, Mega, Unilever, Schwarzkopf, Neutrogena, Physiogel, and Nexcare. These limited-edition gift items are available to collect from today untilNovember 26, 2016.
At the launch event, leading Thai celebrities joined the 19th birthday celebration including Kornkanok Yongsakul, Siraprapa Jirapan, Thayawan Thephatsadin Na Ayuthaya, and Suwara Sanitwong Na Ayudhaya. Kamol Chatsen, a popular makeup artist, shared her passion for pop art while demonstrating a trendy makeup look inspired by Boots' pop-art gift collection. Actors and actresses, including Thassapak Shi (Bie KPN), Suriyon Aroonwattanakul (Diaw), Natthanicha Dungwattanavanich (Nycha), and Suchar Manaying (Aom) made appearances on-stage performing a musical show inspired by the pop-art collection. Finally, all of the celebrities, including famous singers Tono Pakin andNicole Theriault, joined on-stage to celebrate Boots' 19th birthday and the fun continued with a mini-concert staged by Lula and CD from The Star: Season 10.
Let's celebrate Boots' 19th birthday in all Boots stores nationwide starting from today. More information is available at facebook.com/bootsthailand andth.boots.com