Bangkok--17 Jan--Spark Communications
AIGNER, the luxury brand made in Germany, introduces the #AIGNERLOVESBKK campaign to celebrate the new #AIGNERLOVE Spring/Summer 2018 Collection in Thailand. Representing craftsmanship, highest quality, and timeless design, AIGNER is now sowing the seeds of love in Thailand for the brand itself, its philosophy, and its products with this 2018 campaign.
After its recognized success in Europe, Middle East and Asia – and in Korea in particular – AIGNER has decided to launch the #AIGNERLOVESBKK campaign to start promoting the brand known for its brilliant combination of German precision and Tuscan tradition. It is also about showcasing its Spring/Summer 2018 product line of bags, fashion, accessories, jewelry, sunglasses, and shoes.
"Modernity, innovation, and tradition are the key values AIGNER stands for," said Sibylle Schoen, CEO from AIGNER. "Without any doubt, they represent the cornerstone and the aspiration of Thai consumers. That is one of the reasons why AIGNER has decided to launch the #AIGNERLOVESBKK campaign in Thailand as we strongly believe that our brand and its distinctive products can inspire Thais who like innovation and appreciate tradition," she added.
Great past and exciting future
Founded in 1965 in Munich, AIGNER was created by Etienne Aigner and Heiner H. Rankl when they met in New York. In the 50s, people got excited about AIGNER's exclusive leather creations ever since the invention of the "steamer trunk" for the legendary transatlantic liners or the Orient Express.
The unmistakable AIGNER "A" in the form of a small horseshoe reflects the brand's young, streamlined and exciting design. Wild horses were selected to represent the wild years and wild parties of AIGNER's designs in the 60's and 70's and ultimately, selected as the logo to represent to brand and to identify its owner as a connoisseur of style.
AIGNER continues to successfully bridge the gap between tradition and innovation with its handmade craftsmanship, attention to details and sophisticated design. Today, the brand is a symbol for unique craftsmanship, highest quality, and perfection.
#AIGNERLOVE – Spring/Summer 2018 Collection
It's all about love in the Spring/Summer 2018 Collection. AIGNER continues what began last season – the love for the brand, the products, and the philosophy. Pop art themes and 90's vibe are the collection's cornerstone. The collection is filled with playful contrasts like pretty-sweet colors with studs and eyelets and lacings. Just like they say, opposites attract.
The new collection features the neon 'Candy Pink' color as the main highlight. The key bags of the collection include the new Jada Bag, Candice Bag, andAmy Bag. The collection caters to all styles whether it's classic, romantic, glam or you like thing a little bit more daring.
In addition, AIGNER features the brand's it-bags, like the Carlie Bag, Ivy Bag, Roma Bag, and Romy Bag. All are available both under their original design and in brand new fashion - from innovative materials, to decorative pendants and trendy statement straps.
Partnership with DKSH
To develop the brand in Thailand, AIGNER has partnered with DKSH, the leading provider of market expansion services in Asia.
In Thailand, AIGNER's products can be currently found at:
- AIGNER BOUTIQUE, GAYSORN VILLAGE, 1ST FLOOR
- AIGNER CENTRAL DEPARMENT STORES: CENTRAL BANGNA 1ST FLOOR, CENTRAL PINKLAO 1ST FLOOR