Bridgestone Sales (Thailand) Co., Ltd., represented by Mr. Chaipun Wongkaewjaroen, End User Solution Department Manager, received the prestigious "Business Partner Award 2025 (Gold Award)" from Thai Beverage Plc., at the ThaiBev Business Partner Award Ceremony 2025, held at the Queen Sirikit National Convention Center, Bangkok. This recognition reflects Bridgestone's strong partnership with ThaiBev and highlights the company's unwavering commitment to conducting business responsibly while providing co-creating value for customers and society through its products, services, and solutions. Moving forward, Bridgestone is committed to strengthening sustainability management across its entire value chain in collaboration with ThaiBev, continuing its journey toward a more sustainable and responsible future.
This achievement marks another proud milestone, reaffirming Bridgestone's commitment to being a strong business partner and continuously driving sustainability initiatives alongside ThaiBev Group. The prestigious award is presented to Bridgestone, demonstrating outstanding management performance across five key areas defined by ThaiBev: Commercial, Quality, Delivery, Sustainable and Project. In addition, Bridgestone has delivered sustainable solutions that enhance efficiency and reduce costs in ThaiBev's transportation operations, through effective training on truck tire maintenance and retread tire usage.
Meanwhile, Mr. Attapon Phraephrewngarm, Technical Tire Product Engineering and Sustainability Director of Thai Bridgestone Co., Ltd., together with team, took part in a talk stage at the Sustainability Expo 2025 (SX2025) to reaffirm Bridgestone's commitment to driving business toward a sustainable future. The talk stage, titled Driving Sustainability: Tire Innovation and Circular Economy, showcased Bridgestone's dedication to developing innovative retread tires through cutting-edge technology and meticulous quality control. These tires offer performance and durability comparable to new tires, while reducing transportation costs and minimizing environmental impact by consuming fewer resources than fully new tire production. The use of Bridgestone's retread tires by the ThaiBev also underscores collaborative efforts in innovation and sustainability. This initiative marks an important milestone in Bridgestone's long-term environmental vision to achieve carbon neutrality and toward 100% sustainable material by 2050, reflecting the company's commitment to fostering stable and sustainable growth alongside its customers and Thai society.
About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.