Bangkok--1 Oct--LG ONE
LG MOBILE WORLDCUP QWERTY KING 2010 LAUNCHED TO CROWN THAILAND’S FASTEST MOBILE TEXTER Chance to Compete in New York for Grand Prize of USD 100,000
LG Electronics (LG) today announced the kick-off of the LG Mobile Worldcup QWERTY King 2010, Thailand’s first ever competition to find the fastest mobile texter. The two lucky winners will be awarded a trip to New York City and will compete against the best texters from all over the world for the ultimate prize of USD 100,000.
Launched to celebrate mobile culture and advances in mobile technology, the LG Mobile Worldcup has become the world’s premier mobile festival. Altogether, more than 6 million people took part in the LG Mobile Worldcup in 2009. This year is the first time that the competition has come to Thailand, and is celebrated as the ‘LG Mobile Worldcup QWERTY King 2010’.
The winning teams from the LG Mobile Worldcup QWERTY King 2010 will be awarded a trip to New York City and will compete against the best texters from 24 countries in the February 2011 World Championship for the ultimate prize of USD 100,000. Additionally, the fastest texter will have the chance to challenge for the Guinness World Record established last year by Pedro Matias of Portugal, who set a new world record by accurately texting 264 English characters in just two minutes.
Somsak Athisaitrakul, Product Group Head (Mobile Communications) Senior Manager, LG Electronics (Thailand) Co., Ltd. said “Despite how advanced and diverse mobile technology has become, text messaging is still one of the most popular forms of communication. The LG Mobile Worldcup QWERTY King competition demonstrates how mobile technology can bring diverse people closer together. LG will maintain its dedication to bringing innovative QWERTY handsets to the market to help users communicate with each other as conveniently as possible.”
People can enter the qualifying round of LG Mobile Worldcup QWERTY King from 1 October — 12 November 2010 via 2 channels:
From a computer
? Login to http://th.lgmobileworldcup.com or http://www.LGQwertyKing.com
? Wait for a message (refreshed every three minutes). When it appears, type it on your mobile as fast as you can, then send it via SMS to the number indicated.
? The correct message will be recorded in the system. The 15 fastest texters each week will go through to the national round.
Through Bangster program (Bang Channel, or http://bangchannel.gmember.com/index.php)
? “Bangster” will broadcast a 15-minute LG Mobile Worldcup QWERTY King segment from Monday-Friday, 1 October -12 November 2010.
The 120 shortlisted contestants (90 from the online entry channel, 30 from Bangster program) will compete in the national round on 20 November 2010. In addition, the three fastest texters from the online competition each week will battle for the prizes, which are an LG GT350i Cookie Chat Wifi, finger and hand insurance, and a one night stay at the Isawan Spa Cottage with a spa treatment.
“The QWERTY phone segment has a very high growth of 125% in the first half of 2010, and we believe it will continue to present many opportunities. With the LG Mobile Worldcup QWERTY King 2010, the launch of LG GT350i Cookie Chat Wifi today, and four more QWERTY handsets to be introduced over the next three months, LG is ready to take its place as a leader in the growing QWERTY segment in Thailand,” continued Somsak Athisaitrakul.
Aside from the launch of LG Mobile Worldcup QWERTY King 2010, LG also introduced two new mobile devices at the Thailand Mobile Expo 2010, LG GT350i Cookie Chat Wifi and LG T300 Cookie Lite:
LG T300 Cookie Lite is the most compact phone in the line-up designed to fit perfectly in the palm of a hand. Its compact form slips easily into a pocket or purse but still manages to include a generous 2.4-inch display.
LG GT350i Cookie Chat Wifi brings a fresh form to the LG handset line-up with a three inch touchscreen and slide QWERTY keypad. Living online has become even more of a pleasure as users can instantly access Google Search, e-Blogger, Gmail and google maps with their Wifi connection.
LG T300 Cookie Lite is priced at 2,990 baht (including a free 2BF micro SD card) and LG GT350i Cookie Chat Wifi is priced at 4,990 baht. For further information, please visit www.lg.com/th or call the LG Service Center toll-free on 1-800-545454.
For the latest information about LG news and activities, please visit www.lg.com/th.
For further information, please contact:
Suphada Chaiwong - LG ONE Thailand
Phone: 0-2252-4166 Ext. 102, 112
Email:
[email protected]