Bangkok--5 Oct--Hill & Knowlton
HP revolutionizes the future of printing through its latest “ePrint” innovation that enables direct web-connected and cloud printing as the first time in Thailand
HP today unveiled a revolutionary new category of web-enabled printing solutions that will, for the first time in Thailand, allow consumers and businesses to print anytime anywhere around the world and launched new HP Photosmart for consumer segment. The new innovation offer:
ePrint, Print from any email device to any new ePrint-enabled printer from anywhere in the world through the new HP ePrint platform(1);
TouchSmart Web, Enjoy quick, easy, access to popular digital content(1) via an entirely new web-based printing platform with HP applications (apps);
Personalized Publishing, Manage and customize their full printing experience through the new HP ePrintCenter to enjoy relevant, fun and interesting content that is formatted for efficient printing.
Mr.Kliz Kittatat, Consumer Sales Manager of Inkjet and Web Solutions, Hewlett-Packard (Thailand) Ltd., disclosed that “We are once again revolutionizing printing to make web-empowered, cloud-enabled printing the new industry standard. We know that our customers want an easy way to print their content, anywhere, anytime. We’re making that a reality today by giving people the power to print from any web-connected device — smartphones, netbooks and more — to any printer in our portfolio.”
With the explosive growth of the Internet and smart phones in Asia Pacific in recent years, the new HP web-empowered printers make navigating through web content and printing easier for consumers and businesses. Research has shown that Asia Pacific is showing the highest growth in internet households and 3G technology. By 2013, there will be more than 700 million(3) internet households, among which approximately 50%( 3) are in Asia Pacific, and almost one billion(4) smartphones, among which approximately 35%(4) are in Asia Pacific. These trends are expected to fuel the demand for the new HP web-connected printers.
HP ePrint: if you can email it, you can print it
The HP ePrint platform harnesses the cloud to break down the barriers of distance and connectivity and allows people to send the files they want to print from their mobile devices(1). From an executive on a train sending a business document using a Palm Pre or BlackBerry? smartphone to print and picking up the printouts once he reaches his workplace, to a daughter sharing the perfect vacation moment with her mom or best friend by using HP ePrint to send an instant photo postcard of herself in front of the Eiffel tower. HP ePrint allows people to print anytime, anywhere on earth.
Every HP web-connected printer will have a unique simple email address that allows the sender to deliver a print the same way they would send an email message. Customers also can send documents to print through an HP ePrint mobile app on their smartphone device to a home, office or public print location. Customers will be able to send Microsoft? Office documents, Adobe? PDFs and JPEG image files, among others.
TouchSmart Web, Apps platform offers personalized printing possibilities(1) for consumers and businesses
With the new HP ePrint-enabled printers, customers can print free, personalized online content directly from the Web without a PC. The types of content available include customized daily news, coloring pages from popular entertainment properties, personal calendars and more. These apps are viewable on an extra-large, intuitive-to-use TouchSmart panel on the new e-All-in-One Photosmart printer line-up. Customers in the region will have access to print apps like Web Sudoku, Quick Forms, DreamWorks, and Google Calendar. HP is currently working with local partners on the development of additional apps that are relevant to our area — initial regional content will come from partners from Korea, Japan and Australia.
Personalized Publishing, Printing platform for new applications in HP ePrintCenter, a home for all things printing
HP is working with a select group of developers to refine its beta software developer’s kit and to add hundreds of print apps. Developers can request the kit from the developers tab of the HP ePrintCenter. The HP ePrintCenter is an online hub for all HP customers to explore new services and customize their printing experience. For example, people can register their products and receive updates according to their preferences, configure their devices, track ePrint jobs, and browse and suggest new print apps.
Miss Varanit Athijaratroj, Marketing Development Manager, Inkjet system, Inkjet & Web Solutions, Hewlett-Packard (Thailand) Ltd., said that HP is offering an easiest way for consumers to print their content, anywhere, anytime with the latest 4 models of HP Photosmart printers at affordable price starting at only 4,290 baht. The new line up of web-connected HP Photosmart printers, HP Photosmart Wirless, HP Photosmart Plus, HP Photosmart Premium and HP Photosmart Premium Fax allow consumers the freedom to access content and print from anywhere without a PC.
The new HP Photosmart including free HP Photo Creations software ships with all the new printers and allows people to create photo books, calendars and other fun projects. All of the printers announced today reduce packaging waste by using an innovative, reusable bag and are ENERGY STAR? qualified.
Driving an awareness of this new ePrint revolution among consumers, HP plans to adopt experience marketing activities to allow consumers having their direct interaction with the ‘HP Photosmart with ePrint’. These activities include some road shows, demonstration at retail outlets, advertising and PR through consumer media. We are also seeking for local content partners to develop new local applications for Thai consumers.
“The launch of ePrint revolution today demonstrates HP’s leadership in the printing industry. Today’s ePrint innovation is based on research and development in terms of product and consumer behaviors in order to help HP better understand and address every consumer’ needs. Our ePrint innovation goes beyond the wireless printing that has become our standard feature in every HP printer. HP’s ePrint innovation will encourage growth of digital printing that drives from an increasing of content on the web which expects to grow by 10 times within 2012. In addition, our web-connected printers will also create new business opportunities for local application developers. We expect that this new innovation will help grow our inkjet business by 15% within the end of this year,” concluded Mr. Kliz.
(1) Requires an internet connection to the printer. Feature works with any internet- and email-capable device. Details at www.hp.com/go/ePrintCenter.
(2) Estimated U.S. street price. Actual price may vary by country.
(3) Digital Living Forecast Workbook - Global: Parks Associate (May 2009)
(4) Smartphone Market Trends 2009/2010: Canalys