Bangkok--8 Oct--Hill and Knowlton
Showcases industry leading digital print solutions designed to help customers drive growth
HP today announced that it will be showcasing its industry leading portfolio of graphics arts technologies at the Korea International Printing Machinery & Equipment Show (KIPES) 2010. The next generation solutions being showcased today have been designed to help graphics arts professionals achieve higher returns on their marketing investments while reducing their environmental carbon footprint.
“The printing industry is accelerating its shift from analogue to digital and companies need to capitalize on this shift in the market now lest they risk losing out to their competitors,” said John Solomon, Senior Vice President, HP Imaging and Printing Group, Asia Pacific and Japan. “Based on Pira 2008 estimates, digital printing was 12.5% of the total printing market and it will grow up to 20.9% of the total printing market by 2014. This presents significant growth opportunities for Print Service Providers to capture new growth areas in digital printing.”
Highlights of today’s announcement at KIPES 2010 include:
— HP will announce the winners of the 3rd Asia Pacific and Japan HP Digital Print Awards 2010 this evening. HP Digital Print Awards aim to recognize outstanding achievement and innovation in the print, label and packaging industries across the region printed using HP Indigo digital presses.
— HP supports Digital Solutions Cooperative (Dscoop) in hosting their first ever conference for graphics arts professionals in this region held in conjunction with KIPES 2010 this year. HP is the main sponsor of the event, working closely with the Dscoop Asia Pacific Steering Committee and the Dscoop North America leadership, and bringing market experts to share experiences during the event.
— Graphic arts professionals will be able to deliver cost-efficient and innovative digital print solutions to enterprises/ brand owners by leveraging on the industry-leading portfolio of graphics arts technologies:
— Being showcased for the first time in Asia Pacific, the HP Indigo W7200 Digital Press is a dual-engine, continuous feed press that gives high digital productivity and offset quality to grow your business with profitable applications. The press can print in four colours at 240ppm and monochrome at 960ppm.
— Boost your productivity by 10% (2) with the HP Indigo 7500 Digital Press Intelligent Automation feature. The new enhanced HP Indigo 7500 Digital Press will for the first time feature an inline UV Coater for the Asia Pacific market.
— HP Indigo 3550 Digital Press, a low investment entry-level press that is being unveiled for the first time in Asia Pacific. This press provides a cost effective alternative to customers who are looking for a digital press which offers the same quality as offset presses together with the benefits of digital versatility.
— PSP who provide value-add marketing services can now personalize CD/DVDs covers for their customers with LightScribe Direct Disc Labeling.
— Maximize your current investments by easily integrating your existing offset presses with the HP Thermal Inkjet (TIJ) technology and deliver high-value inkjet printing solutions.
Tap into HP’s industry leading expertise in the graphics arts industry
HP is constantly maximizing its digital printing value proposition so that HP customers can leverage HP’s expertise and leadership position in the graphics arts industry to expand their business focus.
— HP customers will be able to leverage HP’s expert knowledge and leadership position in the industry as demonstrated by HP Indigo’s 76% market share in year Q1 2010(1). HP Indigo page growth numbers across Asia Pacific was 37% in 2010 over 2009(2).
— Dscoop Asia-Pacific will offer industry members in the region with opportunities to empower their companies to capture new business opportunities and open new market channels. In addition, Dscoop aims to maximize the value of its alliances in the region for industry members to tap into expert insights and digital printing solutions developed by some of the world’s leading press companies. Dscoop, founded in 2005 by HP Indigo users and HP Indigo team, is a user-driven community of HP Indigo Press owners. The Dscoop conference will offer more than 700 participants a unique opportunity to learn from World Wide graphic arts leaders including Indigo founder Benny Landa, HP executives and leading printers from around the world like Consolidated graphics, RPI, Communisis Datam, Wing Hung and many more. In addition, over 30 Workflow and finishing partners will showcase their solutions and HP Indigo customers from the Asian markets will be able to network and learn from each other.
— HP will announce the winners of the 3rd Asia Pacific and Japan HP Digital Print Awards 2010 this evening at a gala event. Now in its third year, the quality of the submissions received was reminiscent of the great strides Print Service Providers (PSPs) have made in digital printing technology. HP received more than 350 submissions from 14 countries for this year’s Awards.
Pioneering success with improved productivity and increased efficiency
HP’s latest range of digital print solutions are able to deliver innovative applications, cost-efficient opportunities and capture new businesses for PSPs while keeping the environment in mind. Key graphics digital print solutions showcased at KIPES 2010 include:
— The HP W7200 Digital Press combines the proven HP Indigo offset quality with the breakthrough productivity required to excel in a variety of production environments, including on-demand and short-run book printing, high-volume personalized color direct-mail campaigns, high-value transpromotional statements and others.
— The HP 7500 Digital Press, at the KIPES show will be presented with an inline UV Coater from GMP, is a highly automated press that elevates sheetfed digital printing to new levels of quality, reliability and productivity. The press is suited to replace small and midsize analog offset presses and to handle high-value applications, such as variable-data-driven marketing collateral, photo books and personalized direct mail.
— The new HP Indigo 3550 delivers offset quality at a low initial investment (3) for customers taking their first step into digital print applications. Additionally, the HP Indigo 3550 offers improved productivity and ease-of-use, and reduces environmental impact with an on-press oil recycling system.
— With the use of LightScribe-enabled drive and media with label-making software, PSPs can personalize CD/DVDs covers for their customers with no inks and paper labels costs. They can download free templates from www.lightscribe.com for their business and personal use.
— PSPs can maximize their current investments by easily integrating the HP Thermal Inkjet (TIJ) technology small footprint into their existing offset presses and deliver high-value inkjet printing solutions. The HP TIJ technology provides scalable high-resolution printing, making it an adaptable and affordable solution with low acquisition, operating and printing cost. PSPs and customers will also be able to view other compelling solutions from HP Speciality Printing Systems (SPS) at the HP booth which is being showcased together with their partners. These include Variable Data Imprinting, Short Run Colour Label Printing, Product Identification and LightScribe Duplicators.
HP leading the digital on-demand revolution to help reduce the environmental impact of printing
HP has expanded its environmental sustainability efforts with HP Indigo Digital Presses to meet increased demand for more eco-friendly solutions while enhancing productivity and profitability. HP Indigo presses are also designed with the environment in mind. For example:
— The HP Indigo 7500 Digital Press uses up to 10% (2) less energy per printed page than its predecessor and features an advanced on-press oil recycling system that is designed to eliminate the need for additional imaging oil (2).
— The HP Indigo W7200 Digital Press consumes up to 40% (2) less energy per printed page than its predecessor. Its on-press oil recycling system also reduces usage of imaging oil by 50% (2).
Furthermore, there are now over 800 substrates with environmental credentials available for HP Indigo digital presses.
(1) InfoTrends, 1-10M color duty cycle
(2) The figures are based on internal HP data.
(3) Compared to the HP Indigo press 3500.