Bangkok--21 Jun--CPN
Utilising a comprehensive integrated digital marketing strategy that aims to befriend customers through social networks allowing them to Check-In, Like, Tag and Share
Customers can also enter a lucky draw to get a new iPad 16GB bundled with a free SIM card and Wi-Fi platinum data plan from DTAC.
Central Pattana Public Company Limited (CPN), Thailand's largest retail developer, is shaking up the retail industry with its exciting mid-year campaign “Annual Sale Attacks!”, which will last for 12 days, from 27 June to 8 July 2012. The campaign will be held at CentralWorld, all CentralPlaza branches and CentralFestival Pattaya Beach. As well as up to 70% discounts, special promotions and intriguing activities, CPN is also implementing a digital marketing strategy to better establish connections with customers.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for CPN, said: ‘CPN has always been an industry leader that offers new and trendy things to customers. With the Annual Sale Attacks! campaign, CPN is ultilising the approach of digital marketing as a key idea behind its campaign, with the aim of better reaching out to tech-savvy customers. Also, the campaign will be giving away the new iPad, a dream gadget of many, to lucky-draw winners. We will be organising activities aimed at bringing customers from online to offline through our digital marketing platform, which will strengthen our campaign efforts. We are launching the “Check-Like-Tag-Share” marketing platform as part of the “Annual Sale Attacks!” campaign; customers can check in on Facebook when they are at our shopping complexes, click “Like” on our Facebook fan pages and post, tag and share photos of their friends on their Facebook — all of which will help improve online engagement with our customers and turn them into our friends who will helps spread our brand message through social media. Our comprehensive integrated marketing communications will help the Annual Sale Attacks! campaign boost customer traffic at our shopping complexes by over 20%.’
As part of its latest summer campaigns, CPN has launched an innovative digital platform to better reach out to young consumers. The platform includes the Shop@Central mobile application, which enables customers to get real-time information about new stores and offerings through their mobile devices like smartphones or tablets, and the CRM “CPN Click” programme, which allows CPN Click members to enter lucky draws without having to fill out any information on coupons. Both innovations received great responses from CPN’s customers. As of June, the Shop@Central app has been downloaded over 60,000 times while the implementation of the “CPN Click” programme has led to a 326% year-on-year increase in coupon redemptions.
Mr. Kuntol Boonkrajang, Senior Vice President, Branch Marketing of CPN, said: ‘The Annual Sale Attacks! campaign is a special mid-year sale campaign with over 6,000 stores participating and offering up to 70% in discounts. For every 1,000 baht spent at the shopping complex, the customer will receive a chance to enter the lucky draw where 100 lucky winners can win the new iPad 16GB bundled with a free SIM card and Wi-Fi platinum data plan by DTAC. The iPad prizes are worth over 2 million baht in total. CPN Click members and customers of CPN’s partners like DTAC, AEON, Romrawin Beauty and Thai Life Card will be entitled to triple chances. Furthermore, in an effort to better reach out to young people in this digital age, we will once again be holding the iButterfly campaign that will give away 36 new 16GB iPads bundled with a free SIM card and Wi-Fi platinum data plan by DTAC, worth over 700,000 baht in total, to lucky campaign participants. iButterfly campaign participants can also redeem their “Butterflies” for free Starbucks cards or e-coupon discount which can be used at participating stores. At CentralWorld, customers who participate in the iButterfly campaign can redeem their “Butterflies” for free tickets to the Titanic‘s 100th Anniversary Exhibition. Information and details of customers participating in our campaigns and activities will be collected for the purpose of improving of our future CRM campaigns and activities.’
Mr. Kantaphon Phanitrat, Senior Vice President of Marketing — Key Account Management of CPN, said: ‘All CPN’s shopping complexes are lifestyle centres where the latest trends can be seen and stores at our shopping centres are always updating their product offerings, whether it’s fashion, food or entertainment. Because we want our shopping complexes to be comprehensive shopping destinations for customers, CPN has put a lot of effort into marketing by establishing a strategic alliance with stores and partners to ensure that each and every campaign and promotional activity is always fresh and unique, adding value to stores participating in our marketing campaigns as well as helping boost their image and sales. As part of the Annual Sale Attacks! campaign, CPN is teaming up with many renowned brands and strategic partners like DTAC, AEON, Thai Life Insurance and Romrawin Beauty to offer extra-special privileges and prizes to our valued customers.’
Customers can experience CPN’s new and innovative digital platform as part of the Annual Sale Attacks! campaign while enjoying discounts offered by over 6,000 participating stores. They can also enter a lucky draw and stand to win big prizes at CentralWorld, CentralPlaza and CentralFestival.
For more information, please contact CPN Public Relations Department:
Tel. 0-2667-5555 Preeti Prapandvidya ext 4306, Patharawan Ratreesawad ext 4119
Fax. 02 264-5575 Email:
[email protected] Website: www.cpn.co.th/presscenter