Bangkok--10 Nov--Central Pattana
- Teaming up with partners to organise various events that will offer customers a more rewarding experience.
- Expecting a 10% surge in visitor traffic from the same period last year
- Offering world-class festive experiences at CentralWorld, while the Best of Stars offerings ?— ranging from music, food, presents and celebrations — will be offered at all CentralPlaza shopping complexes and CentralFestival Pattaya Beach
- Experiencing the dazzling festive decorations both inside and outside, reflecting its unique quality and branding. The festively decorated shopping centers will be new landmarks that prompt customers to capture memorable moments
- A chance to win round-the-world tickets at CentralWorld while CentralPlaza and CentralFestival Pattaya Beach will offer shoppers a chance to win a trip to Scandinavia
Central Pattana Public Company Limited (CPN) announced its plan to hold the “Gift Wonderland” and the “World of Happiness @ CentralWorld” campaigns during the celebratory season in an effort to put customers in the festive mood and boost sales.
Dr. Nattakit Tangpoonsinthana, Executive Marketing Vice President of CPN said “CPN is planning to spend over 200 million baht on implementing the “celebration marketing” approach by holding the CentralWorld — The World of Happiness and Gift Wonderland campaigns during the holiday season in an effort to boost traffic at all its shopping complexes. The campaigns will represent a gift to customers in celebration of the festive season. The events will be organised based on three principles — cultural experience, entertainment experience and learning experience, which will be applied in creating events that best respond to the lifestyles of people nowadays. The two campaigns have different themes, each of which fits its own unique brand characteristics and expressions. The theme of CentralWorld’s campaign is “Christmas Fun Park” while the theme CentralPlaza will be “Best of Star”. CPN will also prove itself to be the best at offering the ultimate New Year countdown destinations. There will be a New Year countdown not only at CentralWorld but also at CentralFestival Pattaya Beach and CentralPlaza Khonkaen. We expect that the campaign will help boost up shoppers traffic by 10% comparing to the same period of last year.”
In celebration of the upcoming festive season, shopping complexes under the management of CPN will create captivating Christmas and New Year themed ambience. CentralWorld will be decorated under the theme “Christmas Fun Park”, with a 30-metre-tall Christmas tree, the tallest in Southeast Asia, as well as enchanting Russian dolls, a delightful Christmas Ferris Wheel and a first-ever giant glass Snow Dome that lets people go inside and take pictures in the snow. Meanwhile, all CentralPlaza shopping complexes and CentralFestival Pattaya Beach will be decorated under the theme “The Land of Glowing Stars”, with giant Christmas trees, delightful snowmen and Thailand’s first-ever Glow in the Dark decorations that can change colours and movement. In addition, each shopping complex will be decorated based on its own unique brand characteristics and expressions. For example, snowmen at CentralFestival Pattaya Beach will be dressed like reggae singers with dreadlocks.
Mr. Kuntol Boonkrajang, Senior Vice President, CentralPlaza and CentralFestival, said “The Gift Wonderland campaign will offer various activities under “Best of Star” concept combining the best of music, food, fashion and shows, which we received a great support from our kind partners like Thai Life Insurance, DTAC, ThaiBev, KBANK and KTC. Shoppers will also get a chance to win an exceptional traveling experience in Scandinavia, getting on the snow mobile, visiting the Santa Claus village, watching reindeer closely in our “Wonderful Scandinavian” tour grand prize.”
The Gift Wonderland campaign will be held at all CentralPlaza branches and CentralFestival Pattaya Beach from 24 November 2010 to 16 January 2011. For every 1,000 baht spent at any of the shopping complexes, customers will receive a lucky draw coupon and stand to win over 106 items of prizes worth over 2 million baht in total. First prize is the “Wonderful Scandinavian” tour: 3 prizes, each prize for 2 persons worth 280,000 a prize. The second prize is the “all-year free call” from DTAC: 100 prizes, each prize worth 12,000 baht.
Mr. Kantaphon Phanitrat, Senior Vice President, Marketing for CentralWorld said, “During the festive season, we will transform CentralWorld in to “The World of Happiness”. The shopping complex will be decorated under the theme “Christmas Fun Park”, with a re-creation of an amusement park that will become Bangkok’s new landmark during the festive season. The Christmas Fun Park will offer various amusement rides. The 30-metre tall CentralWorld Grand Christmas Tree, Thailand and Southeast Asia’s tallest Christmas tree, will be erected while 3-metre-tall Russian dolls will be placed in various areas of the shopping complex. CentralWorld is also partnering with Thai Life Assurance to set up a giant glass snow dome that lets people go inside and take pictures in the snow. A delightful Christmas Ferris Wheel will also add charm to the amusement park. Shoppers will enjoy the sounds of 100 flying Christmas bells cheerfully chiming around the Christmas tree inside the shopping centre. In addition, more than 100 fun events and activities will be organized. Customers also stand to win a round-the-world trip. Sponsors and partners for this campaign include Thai Life Assurance, KBANK, Mew soymilk, Lenovo, Big Cola and ThaiBev.
Both the interior and exterior of CentralWorld will be decorated under the theme “Christmas Fun Park”. In addition, CentralWorld will kick off the celebration of the festive season with a Christmas Tree Lighting Ceremony, which will be graciously presided over by Her Royal Highness Princess Srirasmi on 25 November 2010. Another special event is the Thai Life Assurance Presents: Orchestra Mahajanaka Live, the first-ever outdoor orchestra consisting of over 80 musicians with leading international singer. The orchestra will perform on 5 December and will be conducted by Ajarn Somtow Sucharitkul. The orchestra will perform the Mahajanaka Symphony based on “The Story of Mahajanaka” written by His Majesty the King. Shoppers are also invited to join a mass candle lighting ceremony and more than ten other activities.
CentralWorld — The World of Happiness campaign will be held from 25 November 2010 to 9 January 2011. For every 1,500 baht spent at CentralWorld (including ISETAN, Power Buy, Super Sport, B2S and Central Food Hall), customers will receive one sticker. After collecting 40 stickers, customers can enter a lucky draw and stand to win a round-the-world trip worth over one million baht.
Don’t Miss! The best campaign for the holiday season! CentralWorld — The World of Happiness from 25 November 2010 to 9 January 2011and Gift Wonderland campaign during 24 November 2010 to 16 January 2011
For more information, please contact Public Relations Department, Central Pattana Public Company Limited:
Tel. 0-2667-5555 Preeti Prapandvidya ext 4306, Sirirat Wacharuglert ext 4101
Nawanuch Sanpabopit Tel. 0-2640-7000 ext.1303 Fax. 02 264-5575
Email:
[email protected] Website: www.cpn.co.th/presscenter