Bangkok--11 Nov--Grayling
Next Chapter of Vac from the Sea Initiative Revealed
Electrolux recently reveals five unique vacuum cleaners that have been made from plastic waste collected from the world’s oceans. All the models have been built using the same core structure (chassis, engine, and bag compartment) as the UltraOne Green-model and all are fully functional. The event marks the next chapter and continuation of the Vac from the Sea initiative that aims to raise awareness around ocean plastic waste and inspire consumers and industry to more recycling.
Each of the vacuum cleaner demos represents the ocean from which the plastic originates. The vacuums embody the plastic paradox: oceans are full of plastic waste, yet on land there is a shortage of recycled plastic for producing sustainable vacs. Today, Electrolux offers Green Range vacuum cleaners with up to 70% post consumer recycled plastic. The ambition is to reach100%.
Electrolux is looking into auctioning out one vac, where the revenue goes to research. At the moment, the quality and the logistics needed for cleaning and sorting ocean plastic makes it difficult to use in mass production
The next step is to get the official tour schedule for the vacs ready. Dialogue with industry and environmental organizations has intensified following the wake of the campaign. Updates will be communicated continuously. Follow the development on:
www.electrolux.com/vacfromthesea , Twitter: @vacfromthesea or on Facebook: www.facebook.com/electroluxappliances
For more information, please contact:
Grayling Thailand
Kornbongkoj Katchamas and Nannapat Sukpreedee
Tel. 02-365-7151 Fax. 02-6357155
Email:
[email protected] and
[email protected]