Bangkok--11 Nov--Media Plus Connection
- Launches Chandon Flagship at 5 trendy restaurants in Bangkok -
The New Year is approaching and Diageo Moet Hennessy (Thailand), importer of Chandon super premium sparkling wine, is the first to kick-start the year-end festive season in an explosively bubbly way with the Chandon Be Sparkling Party during which Chandon is introduced as a new trendy drink for affluent yuppies who opt for something sparkling.
The Chandon Be Sparkling Party is taking place today at the fantastic Fallabella, on Rajdamri Road, and it is regarded as the critical marketing launch for Chandon sparkling wine from Victoria’s picturesque Yarra Valley in Australia produced with centuries-old craftsmanship of Mo?t & Chandon in France.
Diageo Moet Hennessy (Thailand) locally launched the leading premium sparkling wine late last year and it’s time the company put more focus on marketing initiatives to push Chandon to the forefront of its category. In doing so, the company will emphasize its easy-to-drink and good-for-all occasion attribute, Sirigunya Yukphaen, Brand Manager-Moet Hennessy Champagnes and Wines, said.
“The outstanding characteristic of Chandon is that it’s the sparkling wine that’s really easy to drink, smooth bubbles. Taste it and you’ll definitely tell it’s different from others in the same segment. It is a champagned quality sparkling wine at approachable price. For die-hard fans and those who are looking for something bubbly, add more liveliness to your celebration with Chandon at a special price at Chandon Flagship restaurants; Fallabella, Rooftop at Muse, Hyde and Seek, Minibar Royale and Wine Bridge,” she added.
The sparkling origin of Chandon dates back to 1986 when Mo?t & Chandon embarked upon a visionary strategy to expand into the new world, after having pioneered and refined the craft of producing fine champagne for over 200 years.
The old wine world ‘put down roots’ in Victoria’s picturesque Yarra Valley on the southwest of Australia and Domaine Chandon was born. The result is world-class sparkling wines that pay homage to their impressive origins while brilliantly imparting the aromas, flavours and structure of its Australian terroir. Within 20 years after Domaine Chandon was set up, Chandon has become Australia’s leading super premium sparkling wine currently with a 40% market share.
In Thailand, Diageo Moet Hennessy is keen on creating a new market segment of young urban professionals who prefer the distinguishedly bubbly taste of sparkling wine and the launch of Chandon Be Sparkling Party makes a real difference. The party is fun-filled held in lively entertaining atmosphere with trendsetters, celebrities and socialites joining with lively spirit. The night is full of entertainment including special prizes awarded to best-dressed people.
Chalisa Weerawan, Fashion Writer & Freelance Stylist, who has Chandon as her special drink in every celebrating occasion said: “I had special drink before when it comes to celebrations. However, once I got to know Chandon and later became used to its taste, I always choose it for any occasion because it helps add freshness and liveliness to my celebration. I’m happy and feel bubbly to know that Chandon has become more serious marketing-wise which means I can get to enjoy the bubbly taste a lot easier at leading restaurants and bars in Bangkok.”
Bubbly as it is, Chandon has now become the preferred choice for every occasion to celebrate. Why not? Cheers!
For more information, please contact:
Jirapha Rachasuthee
PR Representative - Media Plus Connection
Tel. 02 619-1108
Fax. 02 619 1109
Email:
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