Bangkok--14 Dec--Spark Communications
Lenovo continues to strengthen its presence and commitment to the Thai market
From Left to Right
1. Mr.Howie Lau, Vice President of Marketing for EMG, Lenovo Group
2. Mr. Itsaret Jirathiwat, Senior marketing manager for Central Pattana Public Co.
3. Mr.Jeerawut Wongpimonporn, Country Manager for Key Account Business unit, Lenovo Thailand
4. Ms.Anongnart Lueng-On, Deputy Managing Director of Softworld Company Limited
5. Mr.Chen Shao Peng, President of Emerging Markets, Lenovo group
6. Ms. Chaisang Samipak, Managing Director, Softworld Co Ltd
7. Mr.Kajonkiat Aramratsameekul, Country Manager for Home and Small Medium Business unit, Lenovo Thailand
8. Mr. Koh Kong Meng, General Manager for Lenovo Group
Lenovo today re-opened its brand exclusive store at Central World in Bangkok. The Lenovo Exclusive Store (LES), which is located in one of Bangkok’s busiest and well-known shopping malls, will be operated by Softworld Company Ltd under a business partner agreement.
The Lenovo Exclusive Store by Softworld will feature a wide variety of Lenovo products from both the business-primed ‘Think’ and consumer-focused ‘Idea’ ranges. A dedicated ThinkPad corner gives fans of the iconic brand a chance to check out Lenovo’s latest innovations that continue the heritage of Think firsts. The store also provides customers with the convenience of an integrated end-to-end retail experience spanning products, technical support and customer service, all provided under the same establishment, with a professionally-trained staff on hand to provide in-depth product knowledge.
“Lenovo views Thailand as a significant growth area in Southeast Asia and a key focus country in our strategy in emerging markets. The launch of this Lenovo Exclusive Store by Softworld at Central World further demonstrates Lenovo’s ongoing commitment to the business and consumer IT market in Thailand,” said Chen Shao Peng, President of Emerging Markets, Lenovo group, who was visiting Bangkok to open the store.
Lenovo’s cutting edge technology is one of Lenovo’s competitive advantages in Thailand and as the PC market grows in Thailand[1] the computer manufacturer is investing in Thailand as well as introducing award winning products to the Thai corporate, small and medium businesses (SMB) and consumer segments.
“As consumers and business people look for quick solutions in today’s fast-paced environment Lenovo is pleased to provide our customers with a centrally located store that meets all their computing needs. This outlet will bring our range of innovative products closer to Thai consumers,” said Kajonkiat Aramratsameekul, Country Manager, Home and Small-Medium Business unit, Lenovo Thailand.
Recent introductions to the Lenovo family in Thailand include the IdeaPad U260, the world’s first 12.5-inch ultraportable consumer laptop; the IdeaCentre B310, fun for all the family with home entertainment features; the ThinkPad Edge 11 laptop, the smallest and lightest member of the ThinkPad Edge family; and the ThinkCentre M70z, a power-packed all-in-one for business.
Some of the products available at the new Lenovo Exclusive Store by Softworld include Lenovo ThinkPad and IdeaPad notebooks and ThinkCentre and IdeaCentre desktops. The store will stock a wide variety of Lenovo Idea and Think products that will suit every lifestyle. Located on the 4th floor of Central World, the Lenovo Exclusive Store by Softworld is open everyday from 10am — 9pm, and can be contacted at 02-613-1671.
For further press information or pictures please contact:
Sansanee Thongpond (Tle)
Spark Communications
Tel: 02 653 2717-9 Email:
[email protected]
[1] PC market in Thailand to grow by 10% according to IDC figures, Oct 10 http://twitterurl.net//oqh7