Bangkok--16 Dec--124 Communications Consulting
Chaipattana Foundation and Big C to Launch “Happy Rice” CampaignAiming to Bring about Happiness to both Farmers and Consumers
Dr. Sumet Tantivejkul, Secretary-General of the Chaipattana Foundation, signed MOU with Mr. Yves Braibant, Chief Executive Officer and President of Big C Supercenter Public Company Limited, in which Big C would sponsor the project called “Khao Sang Sook” or “Happy Rice” aimed to cultivate and put on the market high quality, residue-free safety rice, benefiting not only farmers and end consumers in terms of economy and health, but also ecology. The fund from Big C for the project is 5-million-baht.
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Phongchayut Ladavalya Na Ayuddhaya
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Niracha Ruenroeng
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