Bangkok--20 Dec--Grayling
Mr. Keith McLoughlin, new President and CEO of Electrolux Group during an official visit to Thailand, and Mr. Sutti Manokitjarunman, General Manager Electrolux Thailand join force to launch a high profile marketing campaign specifically for Thailand directly targeting consumers during the forthcoming festive season, the “Perfect Gifts for Your Home” campaign.
The campaign launched was the first one in Asia Pacific with 7 new products in an integrated multi-media program alongside in-store displays and special promotions to kick off the new-year celebration.
It will also feature a perfect gift for this cool season - an all-new line of Instant Water Heaters that bring you sensational showers infused with the ultimate design and six new key products along with this campaign including the Affinity Washing Machine & Dryer - the perfect pair for large laundry loads with an 11kg capacity. It will also offer an enhanced model of its UltraActive Vacuum Cleaner, offering excellent floor cleaning with less effort and add all the advantages of bagless vacuuming in a compact, high-performance package. The recently-launched Keyhole Hob, 2-in-1 induction and gas hob that was specifically designed with Asian cooking in mind, is joined by Power Boost, a kitchen hood that can ventilate with one simple click and clear the air with less noise. Rounding out the 2011 new product range is an improved Electrolux Inverter Air Conditioner that comes with an integrated air filtration system with the latest technology to help you cut energy consumption while providing improved air quality and maintaining the chosen temperatures.
Simultaneously the new Electrolux Home Inspirations store is launched at the New Petchburi Road Headquarters. The brand-new store, a source of consumer inspirations for latest choices of home appliances provides a complete range of the latest new products and innovations from Electrolux including unique high-end, built-in kitchen appliances - another simple way to look for perfect gifts for your home and definitely your loved ones!
For more information, please contact:
Grayling Thailand
Kornbongkoj Katchamas and Nannapat Sukpreedee
Tel. 02-635-7151-4 Fax. 02-635-7155
Email:
[email protected] and
[email protected]