Bangkok--21 Dec--SPOTMARK
Horti Asia 2012 will be the marketplace for Thai fruit growers to explore new export markets and find technology to improve quality, productivity, and competitiveness.
Thai fruit is already exported to several countries. Exotic Thai fruits already sell in China, Japan, India, Taiwan, and European countries such as Britain and Germany and the US.
According to statistics from the Office of Agricultural Economics, Ministry of Agriculture and Cooperatives, in 2009, Thailand exported 239,828 tons of longan worth USD120.6 mn. While the total export of rambutan was 5,347 tons or USD2.3 mn.; lychee 16,811 tons or USD 11.9 mn.; and mangosteen 117,987 tons or USD62.4 mn.
Gaining more export markets will help Thai fruit farmers deal with the problem of oversupply that they face during certain times of the year. But some growers say that export is not a sure bet. Shipping to some destinations is expensive and time-consuming, so the fruits are not fresh when they arrive. There are also concerns over possible side-effects from the irradiation required by countries such as the US. Radiation may shorten the fruits' shelf-life and cause radiation burns that make the fruits less attractive.
“Horti ASIA 2012 will be the perfect trade show for Thai exotic fruit growers. Horti ASIA 2012 will also be a marketplace for Thai growers and exporters to find new export markets and sell their products directly to ASEAN and international buyers. At the same time, the show will be a technological showcase for latest technologies and business solutions where fruit producers can search for solutions to improve product quality, prolong shelf-life, manage better cost-effective supply-chain, and strengthen competitive advantages in the world market,” said Mrs. Ladda Mongkolchaivivat, General Manager, N.C.C. Exhibition Organizer Co., Ltd., the organizer of Horti ASIA 2012 together with VNU Exhibitions Europe - one of the world leading exhibition organizers.
Horti Asia 2012 will take place during 9-11 May 2012 at BITEC in Bangkok. The show’s component is comprised of a) how to produce, b) all kinds of fresh produce, and c) logistics, post-harvest, and further processing.
“We expect that the first edition of Horti ASIA will welcome 250 exhibitors and 15,000 trade visitors from Thailand and around the region,” emphasized by Mrs. Mongkolchaivivat adding that Horti ASIA 2012 will be a platform for technological transfer that will fasten agricultural development within the region. “We hope that with access to modern technology and innovation, it will help Thai growers and exporters to improve their production standard as well as competiveness in the world market.”
Horti ASIA 2012 is supported by Ministry of Agriculture and Cooperatives, Department of Agricultural Extension, Tourism Authority of Thailand, Thailand Convention and Exhibition Bureau (TCEB), Horticultural Science Society of Thailand, and Thai Fruit and Vegetable Producer Association.
For more information about Horti ASIA 2012, which will take place on 9-11 May 2012 at BITEC, Bangkok, please contact N.C.C. Exhibition Organizer (NEO) at +66 2 203 4260-4 or
[email protected] or
[email protected] or visit www.hortiasia.net
About N.C.C. Exhibition Organizer Co., Ltd. (NEO)
N.C.C. Exhibition Organizer Co., Ltd. (NEO) is an experienced professional exhibition organizer handling both domestic and international events with strong commitment to deliver non-stop creativity, initiated by a team of professionals and becoming leading organizer of international trade and consumer exhibition in Southeast Asia. For more information please visit www.nccexhibition.com
About VNU Exhibitions Europe BV
VNU Exhibitions Europe creates meetings which have to lead to valuable sales contacts. With a portfolio of more than 60 exhibitions, we are market-leader in the Benelux countries (Belgium, the Netherlands, and Luxemburg). We have offices in the Netherlands and in Shanghai, China, and an International Business Unit (IBU) in Bangkok, Thailand with our Thai partner N.C.C. Exhibition Organizer Co., Ltd (NEO). We organize exhibitions in Belgium, China, India, Mexico, The Netherlands, Russia, Thailand, Turkey, and Vietnam.
Media Contact:
Mr. Sirapat Kettarn — Corporate PR Manager
T: +66 2 978 2519 F: +66 2 978 4548 E:
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