Bangkok--5 Jan--Neo Target
Mitr Phol Sugar launches new “Mitr Phol Calorie” to better satisfy new consumer trends and cater to the diabetic, the weight-watcher, and the health-conscious.
The new sweetener tastes exactly like sugar but is made healthy with 1/6 fewer calories. With no aspartame added, it is suitable for all food applications — perfect for beverage, baking, and high-temperature cooking.
Mr. Kanong Sakpetch, Group Managing Director — Sugar Business, Mitr Phol Sugar Corp., Ltd. disclosed: “We continue to reinforce our position as the sugar market leader through the development and introduction of “Mitr Phol Calorie”, a low-calorie sweetener. The health-enhancing products are experiencing a continuous trend of growth, as the consumers focus more on health-conscious living.”
“We target the health-conscious consumers who care for themselves and family members, but need the natural sweet taste. The outstanding feature of “Mitr Phol Calorie” is that one sachet holds the same sweetness as two teaspoonfuls of sugar but is six times lower in calorie counts,” Mr. Kanong said.
Mitr Phol Sugar Group continuously gives top priority to research and development of new sugar products in response to changing consumer demands. “Mitr Phol Calorie” is a safe and convenient alternative of low-calorie sweetener with the ingredients of 95% sugar, 4.25% Erythritol, 0.75% Sucralose, and zero aspartame, thus making it suitable for high-temperature cooking.
“Our preliminary marketing plan is to build up consumer awareness of “Mitr Phol Calorie” brand in the women’s magazines and on online social media of www.facebook.com/sugarinspiration, including road-show activities to give away free samples,” said Mr. Kanong. “With immediate effect the 7-Eleven convenience stores in the Bangkok Metropolitan Area will be our initial distribution channels. One packet containing 20 sachets each weighing 1.8 grams is priced at 20 Baht.”