Bangkok--11 Jan--Hill & Knowlton
Aim is to lift the standard as the leader in health and beauty retail business by addressing customer needs with comprehensive range of products and excellent services
Watsons, No.1 health and beauty retailer in Thailand, has announced a new business development strategy for 2011 to better engage customers through modern, clean and consumer-friendly store decoration as well as to improve store operations and services. Watsons has also revealed the store to benefit from ‘new style — new concept’ at Central Festival Phuket with the aim to offer the best experiences for customers and lift the standard of Watsons as the health and beauty retailer with the highest sales for six consecutive years.
Toby Anderson, Managing Director, Central Watson Co., Ltd said, “The idea behind the new store concept is to give the best experiences for customers spending their time at Watsons. As Watsons is part of the A.S. Watson Group, the largest health and beauty retailer in Asia, the store revamp is about combining all the best practices of global Watsons to cater to Thai consumer needs. We expect that that the new store concept will bring our offers and service standard to another level.”
The new store concept incorporates a modern, consumer-friendly decoration style with clear department signs while providing more space for cosmetics and dermatological products and featuring Watsons’ own brand display counter. A skin analyser corner and treatment room service is also newly available.
In addition, the new concept sets aside separate space for men’s products, reflecting Watsons’ direction in addressing the fast-growing men’s grooming trend over the past year.
“According to Nielsen report, 40 per cent of consumers in Asia-Pacific region shop health and beauty products in specialty stores. Part of this portion is the consistent hike in male customers paying more attention to grooming and health. As we are the health and beauty expert who attentively listens to customers’ changing needs, we add men’s product zone to respond to the trend,” Nuanphan Jayanama, Marketing Director of Central Watson Co., Ltd. said.
“Moreover, we are confident that the new concept will increase the brand value of Watsons in the areas of product variety, trustworthiness and good value for money as well as excellent service standard to reinforce our expertise as the health and beauty retailer,” Nuanphan added.
“Watsons is ready to be a good listener and respond to every single demand of customers in order to provide the rewarding and enjoyable experience. That way we also believe we will achieve our longstanding objective for all our customers to think first of Watsons when they think about health and beauty,” concluded Watsons’s Managing Director.
For more information, please contact:
Sornsopin Puttachartsaewee / Tawn Chatchavalvong
Hill & Knowlton Thailand
Tel. 0-2627-3501 ext. 101 or 118
Fax. 0-2627-3510
Email:
[email protected]