Bangkok--24 Jan--AIS
AIS underscores its leadership and preparation for sustainable growth through work model called “Quality D N As — Quality in all Dimensions of Service,” announcing the continuation of full-fledged network development as well as 3G 900 network expansion in conjunction with the growth of Mobile Internet.
Mr. Wichian Mektrakarn, Chief Executive Officer of Advanced Info Service (Public) Company Limited, disclosed “The telecommunications industry remains the key to drive national growth and serves as major facilities for people. In 2010, growth continued with 100% increase of Mobile Data use”
“For the past three quarters, AIS has retained the market share leader with overall 7.5% growth attributable to ongoing increase of Voice and SMS use and 100% increase of Mobile Data with 7.5 million users or a 15% compared with 2009.”
“For 2011, the overall industry is expected to grow by 3-5%. We believe that the use of mobile phones will continue to increase, even in the basic voice usage, while demand for the use of Mobile Internet, Social Network, Smart Device and Applications of every Operating System will substantially surge. The competition among Operators will become more intense, especially in the core of Total Solutions which create additional benefits for customers.”
Wichian added “We have managed to keep pace with this competition trend under the concept Ecosystem. Therefore in 2011 we are ready to provide service featuring Total Solutions through work model called “Quality D N As — Quality in all Dimensions of Service” which will definitely assure AIS of steady leadership and sustainable growth.
Mr. Mark Chong Chin Kok, Chief Operating Officer of AIS, unveiled “Quality” portrays the solid fundamental of AIS and serves as the key to convey services from every dimension through Device, Network, Applications and Customer Services to service users. Action plan of AIS with regard to the 4 aspects as follows:
- Device: Mobile phones in every Segment including Basic Phone, Smart Phone and Smart Device in various Operating Systems will be unprecedentedly and exclusively delivered to customers with packages relevant to usage for value of Voice and Data use.
- Network: In the past 2 years, the trendsetting Mobile Internet has become increasingly popular. During the same time, we have modified our network on 2G technology to support the exponential use of Mobile Internet and employ EDGE Plus technology to further development.
In 2011 we will spend 10 billion Baht budget on network in expanding service area coverage, upgrading 2G to support the continual growth of use and extending service coverage area for 3G with HSPA technology on 900 MHz frequency commenced since 2008 with 2,500 million Baht investment. The service will be rolled out in phase. Within the 3rd quarter, there will be 1,884 Base Stations of 3G 900 MHz located in Bangkok and peripherals, Chiangmai, Korat, Konkaen, Chonburi, Huahin, Nakornpathom and Phuket
Besides, AIS will enhance network technology to facilitate the lifestyle of Mobile Internet use with Wireless Broadband technology running at a speed up to 8 Mbps. The service will be available within the 1st Quarter of this year under the concept “1 SIM every network.”
- Applications: Applications will be developed to accommodate customers in every Segment on every Operating System of any Devices. Particularly the development of Local Applications to meet demand of AIS customers will continue to debut, for example, the latest AIS Soccer Life, the first Application reporting football results from every major league worldwide on iPhone and other Smart Phones.
- Services: Cater satisfaction and warm experience through every service channel (Touch Points) This year we uplift service quality with “Certified Smart Phone Expert” through Call Center and Service Centers nationwide to be right with you for any instructions 24 hours.
All are AIS intentions to deliver best quality service from the concept “Quality D N As — Quality in all Dimensions of Service.”