Bangkok--23 Feb--Poly Plus PR
Oishi Group Public Company Limited, the leader in producing and distributing Oishi Green Tea, is set to roll out its mega campaign “Oishi Pai Tae Tua Tour Yok Gang: Pick Your Own Tour (Completely Free Tour for You and Your Friends: Choose What You Like). This new marketing blitz, different from its previous ones, allows winners to choose one of the campaign’s three tour packages introduced by star celebrities: Ultimate Eat & Shop by Mai-Davika Horne; Ultimate Fun by Mak-Prin Suparat; and Ultimate Japanese Way by Mint-Natvara Wong Vasana. A caravan of roadshow vehicles will hit the road to introduce the campaign nationwide. The campaign was launched at Park Paragon, Siam Paragon.
Matthew Kichodhan, President of Oishi Group PCL, said the competition in the green tea ready-to-drink market has been intensifying as newcomers enter the market. As the market leader commanding over 60 per cent market share, Oishi must set its sights with a new marketing strategy to maintain its market share and expand its market to serve every customer group.
This year, Oishi has budgeted over 200 million baht to prepare its Oishi Pai Tae Tua Tour Yok Gang for the fourth consecutive year and ensure its place as the most outstanding and distinct marketing campaign ever. The campaign this year has been designed with a deeper understanding of what customers really want, mixed with lifestyle and different preferences to come up with the best package to express the ultimate feeling of “once in a lifetime.” Winners will enjoy truly exclusive treats in the style of the Oishi Tour. Four friends will come together as one to enjoy an all-expenses-paid tour, including meals and accommodation. The new campaign is entitled, “Oishi Pai Tae Tua Tour Yok Gang: Pick Your Own Tour (Completely Free Tour for You and Your Friends: Choose What You Like).
The campaign offers three different styles of tours to best match the varied lifestyles of consumers. Ultimate Eat & Shop: Enjoy the taste of food prepared by Iron Chef TV program’s chefs, following the path of TV Champion, and going shopping as young people often prefer. Mai-Davika Horne shared a discussion on the stage, talking about her experiences tasting original Japanese dishes. Ultimate Fun: Enjoy high-tech amusement facilities that send shivers down your spine at a top-hit amusement park enjoyed by teenagers. Mak-Prin Suparat, a hot actor, shared his experience. And lastly, Ultimate Japanese Way: Enjoy Japan’s famous and charming signature hot springs, a truly Zen-like relaxing experience exclusively along a mountain, with room-service meals. Also, the tour has prepared a visit to Tokyo Disneyland, good for all ages and family get-togethers. Mint-Natvara Wong Vasana shared her impressions.
Interested persons are advised to attach their name, telephone number, address, tour package preference (Tour 1, Tour 2, or Tour 3) to a product’s bottom flap or on the inside of a box. Or attach the information to the Thai labels of Oishi, Amino Plus, and Coffio. Main entries to “Oishi Pai Tae Tua Tour Yok Gang: Pick Your Own Tour, P.O. Box 12, Ladprao, Bangkok 10310, or drop them into a receiving box in every 7-Eleven shop, general stores, Sermsuk’s distribution vehicles, or the Oishi caravan nationwide. The campaign will accept entries from March 1 to May 31, 2011.
Mr. Matthew added, “During summer time, everyone wants to get refreshed and stay healthy. Oishi products are the answer for consumers. We have been receiving great support. Our mega-summer campaign is much waited by consumers. Our activities will win us more support and bring us closer to our customers. We have prepared an Oishi caravan, Oishi Pick Your Own Tour, to promote and receive entries on the spot. The caravan will travel throughout Thailand to hold fun activities in major provinces such as Chiang Mai, Udornthani, and Songkla (Hat Yai). The campaign is expected to increase sales by 25-30 per cent.”
For more information:
Oishi Group PLC: Khun Ekawit (Por)
PR Consulting Agency: Poly Plus PR; 02-572-4444, Ext. 348, 354