Bangkok--23 Feb--Maxima Consultants
The epitome of sophisticated luxury for the international career woman, Joan & David’s hallmarks of style from the U.S.A., elegance and quality are once again apparent in the Spring/Summer 2011 collection. Inspired by spring gardens and the optimism and energy of summer, the collection has an upbeat attitude, designed for the modern woman who knows her own mind. The new collection is now available at Central Chidlom’s 2nd fl, the Emporium’s 1st fl and Siam Paragon’s 1st fl. For more details, please call at Tel: 02 251 9823
Colorful, ultra-feminine and romantic, the collection reflects the joyful mood of the season. Clean lines and subtle detailing take the collection from executive hours to playtime with consummate ease, and pieces can be effortlessly combined for a variety of looks. Blending quality fabrics with cutting-edge, on-trend designs, the collection boasts flawless cut and fit creating gorgeous silhouettes to celebrate the warmer months.
Three key groups make up the collection, providing more options in creating the classy, confident look that successful women desire. Key directions include the new mood of pastoral romance with lace, light-weight silks, nude colors and waist-defined looks reflecting a feminine softness. The cheerful spirit of the season meanwhile puts greater emphasis on a strong color palette, marrying simplicity with vivid lilacs, pinks and reds. Cool whites and blues provide contrast while floral and butterfly prints add to the positive, uplifting mood.
Spring Garden
Inspired by nature’s awakening, ‘Spring Garden’ embraces the tender blossoms and soft petals of spring, marking the time for new beginnings. Signature looks include the butterfly and floral prints, while intense pinks, lilacs and reds confirm the optimism and energy of the season. The stark contrast of white underpins the entire line. Wool and silk provide luxurious textures enhancing the femininity of the pieces. Key looks include the butterfly print A-line trench coat; the black and white floral print fitted jacket and knee-length A-line skirt; the spring bouquet print dress with pink tweed cardigan; and the cerise coast with tulip red dress, epitomizing the season’s trend for vibrant color clashing.
Powder Light
‘Powder Light’ is romance driven in fabric — think silk, silk cotton and tweed — while neat and minimal silhouettes are highlighted by cutwork, flirtatious macram? lace and delicate embroidery. White is the cool queen of this line’s color palette, evoking the fresh, clean purity of a bright summer’s day. Cloud grey and hints of black add depth to the feminine and elegant pieces. Key items include the white tweed dress, the white blouse with macram? lace sleeves, the summer twinkle blouse and the 3D petal chiffon top in Cloud. A key look is the cardigan with lace trimmings paired with the confetti floral embroidery skirt — both in white.
Sea Breeze
This versatile line continues the sophisticated yet upbeat summer vibe, providing the successful women with evening and play basics as well as statement pieces. Ideal for weekends, the line features relaxed tailoring and a cool blue palette — Ocean, Caribbean and Aqua — each color evoking fresh, ocean-scented breezes. Fabrics range from casual to elegant with denim, cotton and silk all featured. Key pieces include the floaty silk dress in Ocean, the wavy print dress with waist details, the navy cocktail dress with black fringing and the light-weight denim fitted dress with side pockets.
For more information, please contact Maxima Consultants Company Limited
Tel. 02-434-8300, 02-434-8547uchinda, Saengnapa, Panadda