Bangkok--28 Feb--Aziam Burson-Marsteller
Qualcomm recently announced the winners of its 2010 Augmented Reality (AR) Developer Challenge. The top prize of $125,000 was awarded to a team of two developers from Lithuania, Paulius Liekis and Arminas Did?iokas for Paparazzi. Second prize of $50,000 was awarded to Defiant Development Pty Ltd. for Inch High Stunt Guy. Third prize of $25,000 was awarded to five graduate students at the University of Southern California’s School of Cinematic Arts for their submission, Danger Copter. The Challenge, which kicked off with the public availability of Qualcomm’s AR software development kit (SDK) in October 2010, encouraged developers to create a new generation of vision-based AR applications, including innovative games, educational applications and interactive marketing concepts.
Winning Applications
1st Place — $125,000 — Paparazzi by Paulius Liekis and Arminas Did?iokas (Lithuania)
An interactive game where the player becomes a virtual paparazzo and sneaks pictures of a vain celebrity before he gets agitated and attacks the photographer
2nd Place — $50,000 — Inch High Stunt Guy by Defiant Development Pty Ltd. (Australia)
A game where the player arranges various obstacles to enable a stuntman to successfully jump his motorcycle through a hoop
3rd Place — $25,000 — Danger Copter by Alex Beachum, Jonghwa Kim, Jason Mathias, Kedar Reddy and Evan Sforza (USA)
A gaming adventure where the player becomes a helicopter pilot who maneuvers a water-spouting chopper to extinguish fires and rescue people from danger
The judges for the Challenge were a mix of individuals from industry and academia. Entries were judged based on creative concept, technical execution, overall user experience and other factors.
For full details of the announcement, please refer to the official press release that can be found here: http://www.qualcomm.com/news/releases/2011/02/15/qualcomm-announces-winners-2010-augmented-reality-developer-challenge
Some video clips of applications submitted to the Challenge can be viewed at www.qualcomm.com/ar.
We hope that you find this information useful. If you have any questions please feel free to let us know.
Jeremy Plotnick and Ms Porntip Lertvechakul
Aziam Burson-Marsteller (on behalf of Qualcomm)
Tel.022529871/7
email:
[email protected],
[email protected].