Bangkok--2 Mar--Superbrands Thailand
Mr. Mike English, Superbrands Group Director, Mr. Eamonn Sadler, CEO, Superbrands Organisation in UK, and Mr. Preecha Kaenprom, Director, Superbrands Thailand in cooperation with CentralWorld organised Superbrands Tribute Event, Trophy Presentation Ceremony to Superbrands 2010 to celebrate “For Excellence in Branding” at Eden Zone, 1st Floor, CentralWorld.
The “Brand of the Year 2010”, the highest voted scores was rewarded to CentralWorld, and the awarded was presented to Khun Wallaya Chirathivat, Executive Vice President, Business Development & Construction Management, Central Pattana Public Company Limited by Mr. Eamonn Sadler, Superbrands CEO Organisation and Mr. Mike English, Superbrands Group Director, UK. The awards were presented to all top managements of 28 Superbrands 2010 such as 12 PLUS, AIS, ASIA BOOKS, CENTRALWORLD, CP-Meiji, DAPPER, DHL, DOUBLE A, FUJITSU, GIFFARINE ,HOTMAIL, JAYMARt, JONES LANG LASALLE, KING POWER, KOHLER, LAY’S, LG, MAJOR CINEPLEX, MUANG THAI LIFE ASSURANCE, NIVEA, PHILIPS, SCB, SCG, SINGHA, SIZZLER, THAITICKETMAJOR, WATSONS and YAMAHA by Mr. Mike English, Superbrands Group Director and Khun Preecha Kaenprom, Director, Superbrands Thailand.
The brands were selected through the survey and research based with 3,489 consumers, 2,478 Marketing Directors/Managers/Officers and PR agencies who created a potential brand lists. More than 1,200 brands were surveyed and researched and there were only 569 brands with 35 categories were voted as the potential brand lists before presented to independent and voluntary panels of experts, known as the ‘Brand Council Members’ for a final judge. All three criteria are always requested to be included while the brands were voted — Brand Quality, Brand Affinity and Brands Personality.
The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio. The Superbrands programme was achieved international acclaim that acknowledged and rewarded the highest standards of Branding.
In this regards, we would like to thank to Superbrands Councils 2010 for a brilliant works and who created the list of Superbrands 2010 and their names as listed.
Mr. Charn Srivikorn, Chairman, Gaysorn Land Asset Management Co., Ltd.
Mr. Nimitz Modrakee, CEO, 124 Communication Consulting Co., Ltd.
Mr. James Amatavivadhana, Managing Director, Indochina, Johnson & Johnson Consumer (Thailand) Ltd.
Ms. Duangkamol Chotana, Editor-in-Chief, Krungthep Turakij
Mr. Danai Chachaochai, CEO, DC Consultants and Marketing Communication Ltd.
Mr. Bob Hekkelman, Managing Director, JWT
Ms. Pornsiri Mahoharn, Chairman, Board of Directors, Pacific Asia Travel Association (PATA)
Mr. Permpol Popermhem, Managing Director and Editor-in-Chief, Marketeer Ltd.
Ms. Orapim Luang-on, President, Komchaluek
Ms. Stephanie Bell, Regional Media Director, L’oreal Thailand
Mr. Alex Goslar, General Manager, Goslar & Associates Co., Ltd.
Mr. Preecha Kaenprom, Director, Superbrands Thailand
For more information, please contact Superbrands Thailand
Mr. Preecha Kaenprom, Director
Ms. Champagne Thiankwae, Brand Liaison Executive
Tel: 02-207-4122, Fax: 02- 650-7529
Email:
[email protected],
[email protected]