Bangkok--10 Mar--Central Restaurants Group
Cold Stone Creamery, the ‘super premium’ ice cream mix-ins brand from the U.S. and globally famous for its “unique ice cream creations”, is celebrating its first anniversary here in Thailand with signature ice cream cakes and their latest creation — Ice Cream Cupcakes. Marking the special event this March 14th and as a thank-you, Cold Stone Creamery is indulging all their ice cream lovers with discount promotions as high as 15%.
Ms. Wachiraporn Wanitchai, the General Manager of the Cold Stone Creamery brand under Central Restaurants Group (CRG), reveals that Cold Stone Creamery has received great feedback from consumers since the opening of its first store this past year at Central World. Cold Stone Creamery is unique and stands out with its novelties of providing original mix-ins ice cream creations and indulging customers with personalized ice cream experience. The brand is famous for its rich American flavors, high-quality ingredients, ice cream handcrafted fresh daily, and its signature process of preparing creations on frozen granite stone as well as the fun and exciting serving routine.
Cold Stone Creamery aims to become the leader of the super premium ice cream market with the highest sales within the next five years. The past fiscal year of 2010 saw the ice cream market in Thailand valued at approximately 13,000 million Baht — with 2%, or 260 million Baht, going towards the super premium ice cream sector and Cold Stone Creamery enjoying a 30-40% market share, generating more than 20% of the forecasted revenue. For 2011, Cold Stone Creamery expects to generate revenue of 70 million Baht and a 20-30% growth.
To celebrate its first anniversary, Cold Stone Creamery Thailand is introducing Thai ice cream lovers to 4 new flavors of signature ice cream cakes — Midnight Delight, Cookie Dough Delirium, Coffeehouse Crunch and Strawberry Passion — into its menu this March. In addition, Cold Stone is also launching its Ice Cream Cupcake creations, delighting customers with 6 great flavors:
Sweet Flower - Sweet Cream flavor + Yellow cake
Star Dust - Cake Batter flavor + Red Velvet cake
Choco n’ Cookie - Chocolate flavor + Chocolate cake
Cheery Cheesecake - Cheesecake flavor + Yellow cake
Garden Strawberry - Strawberry flavor + Red Velvet cake
Coffee Cup - Coffee flavor + Chocolate cake
The latest frozen indulgence from Cold Stone is imported and enriched with flavors and endless combinations of mix-ins. The Ice Cream Cupcakes are distinctive for its cupcake batter, made with rich chocolate and boasting 3 great flavors — Yellow Cake, Chocolate Cake and Red Velvet. To get the ultimate ice cream experience, add chocolate fudge and Bettercream over any of the 6 choices of heaven-tasting ice cream flavors. The Ice Cream Cakes is a first to Thailand and offers special promotions starting from March 1st until April 30th, 2011 such as:
? Buy 1 set of Cupcakes (6 pieces) and pick up a CSC Teddy Bear for just only 169 Baht
? Buy 2 sets of Cupcakes (12 pieces) and get a CSC Teddy Bear (valued at 350 Baht) for FREE!
Cold Stone Creamery makes its first anniversary all the more indulgingly special by giving out FREE Ice Cream Cupcakes to the first 100 customers as well as a 15% discount to all menu items and 20% only for CSC VIP Member Card on only March 14th, 2011 at Central World. With a purchase of 1 set of Cupcakes (6 pieces), customers can also buy a CSC Teddy Bear for only 159 Baht. CSC Thailand invites everyone to celebrate and enjoy its first birthday at every Cold Stone store.
Ms.Wachiraporn further states that with a budget of 10 million Baht, Cold Stone will be hosting various events throughout the year to attract and welcome new customers. Cold Stone Creamery’s past campaigns such as Taste of the Month and birthday month promotions have been highly successful. Future campaigns will be adjusted accordingly to appeal to different tastes of different consumer groups with a campaign period of approximately one and a half months. Cold Stone’s 2011 business plan comprises of new marketing strategies, increased public relations and launching product highlights seasonally.
Cold Stone Creamery currently operates 4 stores at Central World (6th Floor), Central Bangna (G Floor), Central Chaengwattana (1st Floor), and the Siamkitt Building (G Floor, located across from Novotel Siam Square). For 2011 Cold Stone Creamery is looking to serve ultimate ice cream experiences with the expansion of more than 10 stores and investments of 10-15 million Baht per store.