Bangkok--11 Mar--สวทช.
Thursday 17 , March 2011
9:00AM — 4:30PM
-Team-based workshop with assistance from experts
-How do trademarks capture value?
-Using copyright to protect trademarks
-Building trademark into a brand strategy
-Creating full value for your firm and activities
@ Swissotel Le Concorde Bangkok
204 Ratchadapisek Road, Huay Kwang, Bangkok 10320
Plan for our future seminar
? Apr 21, 2011 Leap! Launching a Technology Product
@ Swissotel Le Concorde Bangkok
? May 11, 2011 How-To: Launching a Technology Product
Please reserve your seat at http://www.nstda.or.th/tlo
Registration fee: 4,000 Baht*
Special price: 2 seminars: 7,600 Baht*
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Time Program Speakers
8.00 — 8.30 Registration
8.30 — 10.00 Session 1: Internal Brand Management Dr. Tim Andrews, Thammasat Business School, Thammasat University.
Come and learn a new way of looking at managing trademarks and brands for your business success. This interactive workshop will give you a B2B point of view with a core focus on the internal brand management aspect.
10.00 — 11.00 Refreshment
11.30 — 12.00 Session 2: Building Brand Personality and Consistency in Branding Dr. Randall Shannon, College of Management Mahidol University (CMMU).
After hearing about the internal brand management, this session will lead you to the external branding. The importance of consistency in branding and the brand experience will be primarily discussed. Hands on workshop will walk participants through the process of developing brand personality.
12.00 — 13.00 Lunch
13.00 — 14.30 Session 3: Intellectual Property as a Business Asset Dr. Tanit Changthavorn, Intellectual Property Specialist, National Center for Genetic Engineering and Biotechnology (BIOTEC), NSTDA.
Come and learn about the significance of intellectual property as a business asset. This session will highlight on intellectual property management. You can expect to leave the workshop with an understanding of the fundamentals of IP management.
14.30 — 15.00 Refreshment
15.00 — 16.30 Session 4: Branding: Industry experience Mr. Por Punyaratabandhu, Former Advisor of Greater Pharma Group of Companies.
Join us to hear and explore a real practice about building brand in business from the industry aspect. Today, branding is one of many factors that helps sustain corporate competitiveness. In this session, participants will learn about the impact of branding from our outstanding, long term experienced speaker from a pharmaceutical industry in Thailand.
16.30 — 17.00 Intellectual Property Clinic NSTDA Technology Licensing Office
For further information call02 564 7000 ext 1320, 1313