Bangkok--11 Mar--Siam Motors
“HITACHI Elevator” plans to launch the new office branch at On-Nuch to become the leadership in the integrated service that responses the customer’s needs. HITACHI plans to run the new marketing plans and arrange the investments both in short-term and long-term. Additionally, the company expands their production’s force in order to increase the export value. HITACHI declares to become the 1st number in the leadership of elevator and escalator in Thailand, expecting that the gross market growth will increase over 10% in this year.
Mr.Dhanet Yongratanamongkol is the Executive Vice President of Siam Hitachi Elevator Co. Ltd., under the Siam Motors Group where is the manufacturer, distributor, installer, and maintenance of elevator, escalator, sliding path with the genuine instrument solely in Thailand under the HITACHI brand. To reach the full integrated service, the company decides to move its headquarter from RS Tower, Ratchadapisek to On Nuch road. It is located at 30, Soi On-Nuch 55/1, Praves subdistrict, Praves district, Bangkok 10250, Tel: 02-320-5777, Fax: 02-320-5859-60. We serve as your true friend who always stays beside you with 24 hours Quick Team call center service around the country Tel: 02-641-3030. The investment for our new headquarter branch is over 200 million baht in the area of more than 5 rai. The office area is 1,990 square meters and the warehouse is 2,376.5 square meters. The HITACHI Elevator building has distinctive design and modern look.
Besides the investment on headquarter, the company has prepared the additional investment’s plan both in reinforcement the production’s force and launching new product for supporting the growth of the market. HITACHI separates their investment plan both in short and long-term. In 5-year-short-term investment plan, the company will increase the production force of HITACHI elevator from 1,200 items to 5,000 items in 2015 in order to be the hub of manufacturing and exporting the elevator into several countries in Asia except China and Japan. This 5-year-short-term investment plan will cover around 600 million baht, which can provide the maximum production’s force at 5,000 items in this 2015.
Regarding the long-term investment plan, the company sets target at the period of 10 years in order to support the liberalization trade or (Free trade) among the ASEAN countries or Asian Economic Community [AEC], which will be sufficient to manufacture at the maximum production of 10,000 items and there is the knowing income of 10,000 million baht in 2020. In 2015, the company also plans to expand the domestic market from 14% in 2010 to 25% in 2015 and additionally plans to expand into the neighboring countries such as Laos, Burma, Cambodia, and Vietnam. Now, the company is on the process of studying the logistic system, which transport goods into other countries especially by road and by rail, in order to reduce costs in transportation into those countries.
“All of these investment plans is a key goal of the company in order to return to the market leader in elevator and escalator. During the past period, HITACHI was the major leadership in this business. HITACHI was the importer and installer of the first escalator in Thailand which was shown at Daimaru Department store. Furthermore, HITACHI was the first importer and installer in Thailand of the first glass elevator at the Robinson Ratchadumri. In the present day, HITACHI is still the importer and installer the longest automatic sliding path in Thailand, about 100 meters, which is installed at the Suvarnabhumi Airport. Due to the economic crisis and the Thai politic issue during 3-4 years ago, it affects on other projects and causes that the market share of the company falls down from the top to the third rank. From now on, our goal is to return to the first place and become the market leadership again, based on the investment plan both short-term and long-term according to Mr . Dhanet’s statement “I accept that it must take some time.”
Mr. Dhanet announces about the new product of 2011 that HITACHI will launch the new model of elevator model VFI-II which has been evolved and designed by the latest technology innovation. This innovation will allow the elevator to protect the environment [Environmentally Friendly] and be able to use with small building with 3-4 floors to large building with 30 floors. The elevator will use the PM motor [Permanent Magnet-Type] which will significantly improve the performance and reduce the power consumption approximately 15% when compare to the previous model. Moreover, the VFI-II model uses the LED technology to replace the traditional light bulb, which helps to save energy and last longer. It includes with the Regenerative System that helps to save energy because motor acts as the generator to generate the electrical circuit during elevation and return the electric back to the building.
In addition, HITACHI has released the new version of controlling system, Destination Floor Reservation System or (D F R S) for medium and large building size which will increase the performance in handling with the passengers in the building. The passengers can choose the floor from the front terrace Key Pad instead the traditional keypad that is pressed inside the elevator. This advantage will allow us to choose which elevator will take the passengers to the desired floor while waiting at the front door. The control system can distribute the appropriate number of passengers on the elevator, and avoid the congestion and the passengers will not take too long time to wait for the elevator.
Mr. Dhanet continuously mentioned about the sales of 2010 that the turnover of total sales amount was 1,289 million baht, which increased approximately 15% comparing to 2009, which included the domestic sales for 1,089 million baht and export sales to other countries in Asia for 200 million baht. The company sets the target sales earning to be 1,580 million baht for 2011, which is increased approximately by 23%, comparing to 2010. This target amount is included the domestic sales for 1,300 million baht, increasing approximately by 20%, and the export sales in other countries in Asia for 280 million baht, increasing approximately by 40%, comparing to 2010. Due to the economic growth both in Thailand and other countries in Asia, it is expected that the construction industry will grow continuously from last year. The demand of construction of office, condominium near the metro station is expected to be increasing. The growth rate of overall market will increase approximately by 10% with amount of 7,000 million baht in 2011. Mr. Dhanet concluded.
Public Relation Department
Siam Motors Co., Ltd
Tel: 0-2215-3158, 0-2215-3354