Bangkok--17 Mar--Weber Shandwick
- New generation Chevrolet Colorado premieres at the 32nd Bangkok International Motor Show
- Extreme sports with the Chevrolet Cruze World Touring Car Championship
- Special promotional offers
For the first time, Chevrolet Sales (Thailand) will be unveiling to the world its latest pickup truck, the new generation Chevrolet Colorado show truck at the 32nd Bangkok International Motor Show. Built on a century of Chevrolet truck heritage with true American truck values, the new generation Chevrolet Colorado will mark the start of a new chapter in the history of pickup trucks in Thailand and around the world.
Mr. Antonio Zara, Vice President, Marketing, Sales and Aftersales, Chevrolet Sales (Thailand), said, “We are proud to be unveiling the new generation Colorado show-truck to the world at the Bangkok International Motor Show. Pickup trucks consist of 43 percent of the automotive market last year. There is no better time and I can’t wait for the new generation Colorado to occupy our showrooms.”
“Just like how pickup trucks have a heritage in Thailand, the new generation Chevrolet Colorado is built on almost 100 years of Chevrolet truck DNA and award-winning heritage,” Mr. Zara continued.
He added, “Therefore, the world premiere of the new generation Colorado is also a celebration of a century of Chevrolet excellence. Since Chevrolet was founded in Detroit 100 years ago, Chevrolet has gone on to become one of the largest automotive brands in the world, embodying performance, durability and value in all its vehicles. Key attributes that will be built into the new generation Colorado.”
Chevrolet’s pavilion will also feature a static display of its heritage in trucks, including an original 1926 Chevrolet pick-up truck. Other crowd-pleasers include Chevrolet’s winner — the Cruze WTCC (World Touring Car Championship) replica, which is modeled after the actual race car that won both the WTCC Manufacturer’s and Driver’s Championship in 2010.
“All WTCC race cars, show cars and replicas are built on a standard Cruze platform — not different from the ones you see in our showrooms. That the Cruze has such a strong baseline on which to build a championship winner speaks volumes about the engineering brilliance of the Cruze,” Mr. Zara said.
He added, “In addition to the all new Chevrolet Colorado and the Cruze WTCC, other interesting Chevrolet models will also be on display. Our lineup will include the current Cruze, Captiva, Colorado and our ever popular Aveo and Aveo CNG.”
“In addition to our displays, visitors to our pavilion will also be treated to an exciting selection of special promotions and packages, including free accessories and insurance,” Mr. Zara concluded.
Experience 100 years of Chevrolet heritage at zone A2 at the 32nd Bangkok International Motor Show, Challenger Hall, Muangthong Thani, from 25 March — 5 April 2011.
About Chevrolet
Founded in Detroit in 1911, Chevrolet is celebrating its centennial. Last year, the brand had sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. More information regarding Chevrolet models can be found at www.chevrolet.com.
About GM
General Motors Company, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, Michigan, USA. GM employs 209,000 people in every major region of the world and does business in some 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. More information on the new General Motors Company can be found at www.gm.com
For further information, please visit www.gmthailand.com and www.chevroletthailand.com or www.facebook.com/generalmotorsthailand please contact:
Sasinan Allmand
Public Relations Director Thailand/ SEA
General Motors (Thailand) Limited & Chevrolet Sales (Thailand) Limited
Tel: +662 791 3400
Email:
[email protected]
Or
Paphada Tuanghirunvimon / Satapana Karnjanaprakorn
Weber Shandwick
McCann Worldgroup (Thailand) Ltd.
Tel: +662 343 6057
Email:
[email protected] /
[email protected]