- The 'MICHELIN Primacy 5' is now extended to cover sport utility vehicles (SUVs), delivering "Confidence Made to Last" for the rapidly growing market segment.
- Beyond premium driving comfort, lasting safety, and EV compatibility, the extended line also delivers peace of mind even on rough road conditions.
- This extension adds 40 new fitments for 16- to 22-inch wheels to the 'MICHELIN Primacy 5' line, providing a wider range of sizing options to fit all vehicle types and meet diverse consumer needs.
Michelin, the world's leading tire company and manufacturer of life-changing composites and experiences, has announced the extension of its acclaimed MICHELIN Primacy 5 line to include sport utility vehicles (SUVs) - covering both ICE and electric models. With this expansion, the MICHELIN Primacy 5 now fits all vehicle types with a broader range of sizing options. This empowers motorists to select tires based primarily on their driving needs, while enabling more drivers to experience the trusted performance, premium comfort, and peace of mind that define the MICHELIN Primacy 5.
Soraphong Channarukul, Commercial Director B2C, Siam Michelin Co., Ltd., revealed: "The extended MICHELIN Primacy 5 line addresses the SUV (including Crossover) market, which has grown significantly from just 11% of sales in 2010 to 42% in 2025*. This extension adds 40 new fitments for 16- to 22-inch wheels, offering a broader range of sizing options to fit all vehicle types and meet diverse consumer needs. It therefore enables more drivers to experience the excellence of the MICHELIN Primacy 5, recognized with prestigious distinctions such as the 2025 Auto Magazine Best Tire Award, and the 2025 Summer Tyre Test Winner Award by Tekniikan Maailma."
The SUV extension of the internationally recognized MICHELIN Primacy 5 builds on the tire's reputation for exceptional "grip and durability", praised by consumers, leading automotive journalists, and dealers worldwide. Designed to deliver peace of mind even on rough road conditions, the new SUV tire variant features reinforced sidewalls for greater stability and impact resistance.
Validated by third-party SUV test results, the extended MICHELIN Primacy 5 continues to offer the same outstanding benefits: Premium Comfort Drive, ranking Number 1 in silence and comfort with the lowest interior cabin noise(1), thanks to MICHELIN Silent Rib Gen-3 technology; Safety Made to Last, with 16% shorter wet braking distance (new and worn) and Number 1 performance in the wet moose test, supported by MICHELIN EverGrip, MICHELIN EverTread, and Functional Elastomers 3.0(2,3); Excellent Longevity, through MaxTouch technology that maximizes contact with the road and evenly distributes the forces of acceleration, braking and cornering for longer tread life without compromising safety; and EV Compatibility with a high performance tread compound that reduces rolling resistance by 10%(4) to improve energy efficiency and extend the electric vehicle's battery range.
In Thailand, the MICHELIN Primacy 5 is now available with 40 additional fitments for 16- to 22-inch wheels at Michelin's authorized tire dealers nationwide. For more information, please visit michelin.co.th.