WULING Sales (Thailand) Reinforces Strong Reception for DARION and Expands Its Family Vehicle Lineup with Another Model, Launches WULING EKSION, a 7-Seater C-SUV EV, under the "Go Big Go Eksion" Concept, Starting at THB 799,000
- "DARION" Receives Strong Market Response, Ranking No. 1 in the Sliding-Door MPV-VAN Segment in August 2026
- Launches "WULING EKSION," a 7-Seater C-Segment Electric SUV
Featuring the "Go Big Go Eksion" Concept
WULING Sales (Thailand) Co., Ltd. reinforces Thai consumers' confidence in the WULING brand following the continued positive market response to the DARION, which ranked No. 1 in the sliding-door MPV-VAN segment in August 2026. The company is now expanding its electric vehicle lineup with the launch of WULING EKSION (Wuling Eksion), a 100% electric C-segment 7-seater SUV, developed to meet the needs of Thai families who have traditionally used PPV-type vehicles and are looking for generous interior space, comfort, performance, seating capacity, and the image of a large SUV at an accessible price. The public can experience the vehicle in person at the Wuling Mini Motor Show at Mega Bangna Shopping Center, Take Home Lobby Zone, from October 1-7, 2026, as well as at nearby showrooms nationwide.
WULING Continues to Build Consumer Confidence as "DARION" Gains Momentum in the MPV Market
Mr. Pitaya Tanadamrongsak, CEO of WULING Sales (Thailand) Co., Ltd., said, "Looking at overall business performance and brand reception in Thailand, WULING continues to attract growing consumer interest, reflected in WULING vehicle sales of 5,033 units during the first eight months of 2026. This comprised 285 BINGO units, 3,298 DARION units, and 1,450 PORTA units, with DARION remaining the brand's best-selling model."
An interesting highlight from August was DARION's No. 1 ranking in the sliding-door MPV-VAN segment, with 897 registered units and a 33.9% market share. This reflects Thai consumers' confidence in and satisfaction with the WULING brand in terms of product, value for money, and real-world driving experience.
Mr. Pitaya continued, "The response to DARION is an important signal that Thai customers are increasingly embracing WULING. We place strong importance on developing products that meet the real-world needs of Thai customers. At the same time, we are continuing to develop more than 30 showrooms and service centers nationwide, prepare parts availability, and provide ongoing technical training for service center technicians to support the expansion of the brand and new products in Thailand and build long-term customer confidence."
Entering the SUV Market with "WULING EKSION," a 7-Seater C-Segment EV Designed for "Go Big Go Eksionr" with PPV-Like Size at an Accessible Price
Another key highlight of the event is the launch of WULING EKSION, a 100% electric 7-seater C-segment SUV built on the Tianyu Architecture, which WULING developed for consumers seeking a large, versatile SUV capable of accommodating up to seven family members. It comes with the "Go Big Go Eksion" concept.
Mr. Mike Chen, Deputy General Manager of WULING Sales (Thailand) Co., Ltd., said the launch of EKSION marks another important step for WULING in expanding choices for Thai consumers, particularly families who want the spaciousness of a large vehicle while preferring the maneuverability and versatility of an SUV over a van.
"We are proud to present EKSION to Thai consumers because we believe today's families are not simply looking for a bigger vehicle. They want a vehicle that makes life more convenient, more enjoyable, and more versatile. EKSION has therefore been developed to deliver space, comfort, technology, and value for money in one vehicle."
Bigger Than Expected, with Comfort Across All 7 Seats
WULING EKSION measures 4,745 x 1,850 x 1,755 millimeters, with a 2,810-millimeter wheelbase. The cabin features three rows with a 2+3+2 seating configuration for seven passengers, with luggage space starting at 320 liters and expandable to as much as 1,945 liters when the seats are folded.
For the powertrain, EKSION is a 100% electric vehicle powered by a front-wheel-drive electric motor delivering a maximum output of 150 kW or 204 horsepower and maximum torque of 310 Nm. It works with a 69.2 kWh LFP battery, offering a maximum driving range of 530 kilometers per full charge under the CLTC standard and supporting DC fast charging, with charging from 30-80% taking approximately 20-35 minutes.
WULING EKSION is also designed to emphasize practicality and comfort, featuring a 12.8-inch central touchscreen supporting Apple CarPlay and Android Auto, an 8.8-inch TFT instrument display, automatic air conditioning with rear AC vents for passengers across all rows, a 50W wireless charger, and V2L functionality for supplying power to external devices.
For safety, EKSION is equipped with six airbags, a 360-degree around-view camera with Transparent Chassis, and ADAS driver-assistance systems including Adaptive Cruise Control, Autonomous Emergency Braking, Lane Keeping Assist, and Blind Spot Detection.
Another key highlight is the body structure, which uses high-strength steel for 74.9% of the vehicle structure as part of the design approach to enhance overall body strength.
"Large Vehicle, Accessible Price" - Another EV Option for Thai Families
WULING Sales (Thailand) Co., Ltd. positions EKSION as an option for consumers who want a vehicle with a size and driving feel comparable to the PPVs popular in Thailand, while still seeking the maneuverability of an SUV and the benefits of a 100% electric powertrain. The company aims to make large, seven-seat vehicles more accessible to consumers.
EKSION is designed for families who want comfortable seating and sufficient capacity for multiple family members but do not want, or find it inconvenient, to use a van in everyday life. At the same time, they can enjoy SUV styling with the maneuverability and versatility needed for a variety of journeys, making every trip more than just "more space" but an opportunity to live more in every day.
WULING EKSION - Go Big Go Eksion
WULING EKSION Official Launch Pricing With an 8-year or 150,000-kilometer battery warranty
- Comfort: THB 799,000
- Premium: THB 859,000
Launch Promotion - Total Value of More Than THB 60,0001. Book by October 31 and receive an additional immediate discount of THB 10,000
- Free! Class 1 motor insurance valued at more than THB 25,000
- Free! 7 kW Wallbox with installation, valued at more than THB 25,0004. Free! 3-year roadside assistance package, valued at more than THB 3,000
The first batch of EKSION vehicles has arrived at WULING showrooms nationwide. Interested customers can contact WULING to arrange a showroom visit and test drive from today onward, and the company is ready to begin customer deliveries immediately. The sales target for EKSION in Q4 2026 is approximately 1,000 units. For customers in the Bangkok Metropolitan Area, experience all four WULING electric vehicle modelsthe EKSION EV, STARLIGHT DARION EV, PORTA EV, and BINGUO EVat the Wuling Mini Motor Show, held at Mega Bangna Shopping Center, Take Home Lobby Zone, from October 1-7, 2026.
WULING Sales (Thailand) Co., Ltd. has set a total sales target of 8,000 WULING EVs for 2026, following cumulative sales of more than 5,000 units during the first eight months of the year. The company will continue to build brand awareness and enhance after-sales service to support the continued growth of the WULING brand in Thailand.