Bangkok--23 Mar--Mazda Sales
- 1,500-square meter space mark the Mazda booth as biggest as ever
Mazda Sales (Thailand) Co. Ltd. is preparing to officially introduce the all-new Mazda3 to the public and compete with other automakers at the Bangkok International Motor Show, where a 1,456-sqm area is turned into the exhibition area for Mazda passenger cars and trucks. Sports car fans will delighted with the introduction of a limited edition of the Mazda2 named “GENETIC”, which comes with a large number of sports accessories. Fan clubs of two hot celebrities who are Mazda2 presenters — Nadech and Arak -- will get close to them at the “Meet and Greet”. Both will be at the event throughout. In addition, customers also enjoy the hot promotions offered at the show and as all showrooms countrywide from today until April 5.
Mr. Choichi Yuki, Managing Director of Mazda Sales (Thailand) Co. Ltd., said that the Thai automobile market has grown significantly, especially in the B-car and C-Car segments where the highest growth takes place. “Mazda is fully-prepared in these two segments and hope that the Mazda2 and the all-new Mazda3 will be the leaders in Mazda’s marketing drive this year, helping us reach out annual target of 38,500 units. The official launch of the all-new Mazda3 today can be considered as a further strengthening of the Mazda brand in Thailand and represents an important opportunity to help Mazda become a major brand in the market. The all-new Mazda3 has been developed as a sporty passenger car with unique appearance and innovative technology, and become fun-to-drive while maintaining the “Zoom-Zoom” qualities.
The slogan of the new Mazda3 is “All New Mazda3…Create Your Own Definition”. The all-new Mazda3 is the second generation that inherits the sports DNA of Mazda, and combines the outstanding qualities in Mazda’s global brand building strategy with its modern and unique design, excellent quality, outstanding Mazda technological innovation and performance that is above the rest,” he said.
Mr. Yuki added that the all-new Mazda3 also features a “Center Focus Design” that is also the same concept used in the Mazda KIYORA. In addition, the five-point front grille as well as the interior design is taken from the Mazda RYUGA that won the Louis Vuitton Classic Concept Award in 2007 for creativity.
Sureetip La-Ongthong Chomthongdee, Marketing Director of Mazda Sales (Thailand) Co. Ltd., said the 32nd Bangkok International Motor Show is held from March 25 to April 5, 2011, at a new location — the Challenger Hall, Impact Muangthong Thani. “This year we have prepared the largest area of 1,456 square meters to welcome the waves of people who will come to see the all-new Mazda3 and the special Zoom-Zoom show as well as Mazda2 presenters Nadech and Arak. Both are the hottest celebrities of today and we also have a whole range of Mazda products on display especially the diminutive Mazda2 that is still maintaining high levels of popularity due to its bold and sporty design as well as outstanding performance.”
Mr. Yuki added, “Last year the Mazda2 proved that it has the substance and the Zoom-Zoom to win over customers and become the leader in the sub-compact 5 door hatchback segment. That’s because of its sporty appearance, fun to drive character, high quality in every area, and most importantly the type of fuel economy that makes out customers satisfied. At the Bangkok International Motor Show, customers will be showered with hot promotions from Mazda for every model. We hope to receive more than 4,000 orders at the show this year.”
Mazda has also brought over Mazda2 sedan and customize it with sporty accessories under the “GENETIC” concept, including front, side and rear skirts, door and window trim, sports exhaust, as well as the “GENETIC Limited Edition” sign for this limited version of 500 cars. Two colors are available — Cool White and Metropolitan Gray. Prices range from Bt635,000 for the Spirit and Bt695,000 for the Maxx.
Mazda still have many other models to offer with the ever popular Mazda3 1.6L, the Mazda BT-50, which comes with the intelligent DE-S suspension that offers excellent road holding and stability, the Mazda MX-5, which is the best-selling sports car in the world, and the luxurious 7-seater crossover, the Mazda CX-9. In addition, we will be offering special promotions exclusive only at the Motor Show. Apart from offering the full range of Mazda vehicles, we are also determined to strengthen the Mazda brand with the strategy of giving utmost priority to customers whether in terms of sales or after sales.
There are special promotion that makes it easier to own a Mazda with special offers at the Bangkok Motor Show and Mazda showrooms nationwide.
1. All-new Mazda3 with 2.0-liter engine — free first-class insurance for one year and 24-hour emergency service.
2. Mazda3 1.6-liter E20 — price starting at Bt755,000, 0.99% interest, free 3-year/60,000km maintenance, 1-year insurance and 24-hour emergency service.
3. Mazda2 sedan and hatchback — one year insurance and 3-year/60,000km maintenance package.
4. Mazda BT-50 — Low down Bt49,999, Bt20,000 increase for trade-in value and one year insurance.
5. MX-5 roadster — 5-year/140,000km warranty and 3-year/100,000km maintenance package, first class insurance.
Every Mazda model comes with a 3-year/100,000km warranty and 24-Hours Mazda Roadside Assistance for 3 years.
Mazda customers should not miss the opportunity to own the latest sporty Mazda model that offer the “Zoom-Zoom” fun-to-drive character due to their excellent performance. Test drive a Mazda today and receive the special offers at the Bangkok International Motor Show or any of the 120 Mazda showrooms countrywide or call Mazda Speedline at 0-2661-9880. For upcountry customer, call 1-800-226-408 free of charge
http://www.mazda.co.th
zoom-zoom: We put a little sport in everything we do.