Bangkok--24 Mar--Tri Petch Isuzu Sales
Isuzu parades full lineup…featuring new-era lifestyle pickups and the highly anticipated “Special Edition: Isuzu MU-7 Choiz” for the first time at the 32nd Motor Show
Isuzu confirms its leadership status in the lifestyle pickup segment with the “Special Edition: Isuzu MU-7 Choiz” under the “Your Way…Your Choiz” concept at the 32nd Motor Show and a wide range of Isuzu products such as the “Isuzu Super Titanium” and “Isuzu MU-7 Super Titanium” in addition to the “Isuzu D-Max X-Series The New Look!” lifestyle pickup. This is Isuzu’s testament to being a lifestyle pickup of the younger generation in the truest sense.
Mr. Hiroshi Nakagawa, President of Tri Petch Isuzu Sales Co., Ltd, said, “Isuzu’s main concept is based on a ‘different way of thinking’, which is why Isuzu is determined to create new trends for Thailand’s automotive industry by developing a variety of innovative engineering styles that meet the discerning needs of the customers. Hence, Isuzu will never stop improving its product development technology and after-sales services to accommodate the requirements of the different lifestyles of today’s motorists in each segmentation. The 32nd Motor Show will see Isuzu introducing the latest sport utility vehicle ‘Special Edition: Isuzu MU-7 Choiz’ as the answer for ‘Your Way…Your Choiz’ lifestyle. This new Isuzu product stands out and is unique as an attention-grabbing sports vehicle that reflects individuals with a sporty heart, determined in a serious manner towards work responsibilities and family obligations without compromising an exciting lifestyle with friends. The ‘Isuzu D-Max Super Titanium’ and ‘Isuzu MU-7 Super Titanium’ are able to meet the demanding lifestyles with modern innovations, while the ‘Isuzu D-Max X-Series The New look!’ lifestyle pickup version is a perfect match for the discerning needs of the younger generation. Each and every Isuzu model is uniquely different for the variety in the young generations. The Isuzu booth also features entertainment such as Juggling show straight from Japan by Mr.Tempei Arakawa who is regarded as Japan’s premier jugglers of his era, an Activity zone filled with fun and exciting activities, entertainment, games and prizes from Isuzu throughout the duration of the event”, said Mr.Nakagawa.
The Isuzu booth is designed in black-red color tones under the “Rev Up the X-style Excitement” concept with modern styling that delivers fun and excitement to reflect an individualized lifestyle, also known as ‘Your Way…Your Choiz’. Complementing this popular lifestyle of the new era is the ‘Isuzu D-Max Super Titanium’, ‘Isuzu MU-7 Super Titanium’ and the ‘Isuzu D-Max X-series New Look!’ among a wide range of Isuzu products to choose for different lifestyles that is unique but still maintains Isuzu’s trademark innovation, quality and world-class safety standards of the highest level. Also featured is the ‘Isuzu D-Max X-Series Speed’ with its ‘Isuzu One Make Race’ accessories which will make its maiden debut and the ultimate engineering innovation by Isuzu called the ‘Special Edition: Isuzu MU-7 Choiz’
“Special Edition: Isuzu MU-7 Choiz” is the in-trend model of choice with its unique exterior and interior design which reflects its personalized style, sporty look that commands attention but still maintains a harmonic balance between esthetic looks, performance and fuel efficiency in traditional Isuzu style. Its interior comes in grey color tone to deliver an exciting drive every time you get behind the wheel to experience its 4JJ1-TCX3000 Ddi VGS Turbo engine that delivers 163hp with its 2WD system mated to automatic transmission. This is the ultimate in a trendy unique lifestyle presented by Isuzu’s ‘Your Way…Your Choiz’ concept:
- Career-focused Efficient with your career…determined in life
- Hip Break away from traditional lifestyles…design your life
- Outstanding Search for challenges…aim for success
- In-Trend Reach for the ultimate…always be trendy
- Zesty Enjoy fun at its best…everyday of your life
“Isuzu D-Max X-series Speed”: Exciting and sporty in every dimension with Isuzu’s Sticker wrap “Isuzu One Make Race” d?cor 2WD model in Black Mica color tone, stylish with new instrument cluster and Amber-colored illuminated control panel, complete with hi-end audio system by Kenwood, stylish aluminum TAW wheels 9x20 inch specs in sporty RE30 design with Falken tyres, Air Suspension for every terrain.
Isuzu is also proud to present exciting fun-filled entertainment activities for the happiness of Isuzu customers at the 32nd Motor Show throughout the 12-day automotive event:
- “Choiz” Corner will feature exciting “X-Series” Life Style fashion show and a dance show by “X-Series” dancers and the hottest DJs and latest hit music
- “Juggling” Show by Mr.Tempei Arakawa, Japan’s premier juggler featuring his trademark Devil Sticks, Club and Diabolo that won awards and championships all over the world.
- “Photo Contest” Corner will feature a photography exhibition reflecting perspectives and new concepts to vie for prizes such as the 13-inch Mac Book Pro and many other prizes worth 100,000 baht. For further information check the www.isuzux-series.com website
- “Titanium Vision” Corner which is a fun-filled technology zone of Isuzu’s Front View Camera that enables bystanders to see a 190-degree image with automatic illumination
- “Photo Booth” Corner presents hi-tech photography and the latest social network technology for your friends who are on-line
- All-star entertainment with popular actors and actresses for the best entertainment along with games and prizes from Isuzu.
Meet the “Special Edition: Isuzu MU-7 Choiz” Your way…Your Choiz and a new lifestyle in a variety of Isuzu vehicle models ready to be test driven along with many fun-filled activities at the Isuzu booth at the 32nd Bangkok International Motor Show from March 25th-April 5th, Challenger Impact, Muang Thong Thani.
Public Relations Section, Corporate Relations Office
Tri Petch Isuzu Sales Co., Ltd
Tel: 02-966-2127-9