Bosch and its innovative automotive technology at the 32nd Bangkok International Motor Show

Bangkok--25 Mar--OASIS Media Bosch and its innovative automotive technology at the 32nd Bangkok International Motor Show: Clean & Economical, Safe and Comfortable drive systems - Power train and hybrid technologies for the future automobile - ABS Generation 9 - smallest and lightest ABS for motorcycle - 125th anniversary of Bosch — Invented for life Which engine will be powering the cars of the future? What will be the future of the automobile? Bosch as a leading global automotive supplier continues its long term strategy to develop innovative technologies that make driving safer, more eco-friendly, and more economical. Bosch marks its 125 anniversary celebration by presenting its latest technologies for the future automobile in an easily understandable and interesting way via interactive media and simulator stations at the 32nd Bangkok International Motor Show. “There is a growing demand for smaller, more affordable cars in the emerging markets like China, Japan, Korea as well as Thailand. In addition, limited oil reserves, rising fuel prices, the increasing significance of fuel efficiency as governments around the world introduce stricter emissions limits, as well as the increment of road accidental rates drive the challenges in the automotive industry to come up with an innovation automotive technologies. Bosch is well prepared to meet the challenges ahead” said Mr. Norbert Brosi, Executive Vice President, Original Equipment Sales Asia Pacific. Making driving more economical and eco-friendly - “Clean & Economical” Alternative drive technologies are becoming increasingly important, even if the internal-combustion engine is set to dominate the automotive market for the next 20 years. Bosch is working intensively on the development of alternative drive systems, which will make the automobiles of the future even more energy-efficient and will further reduce emissions. Bosch is developing power electronics, electric drives, and lithium-ion batteries for use in the automobile. Different versions of these systems and components can be fitted to all types of electric drive concepts. These range from hybrid vehicles, plug-in hybrids, electric drives combined with a range extender, and purely electric drives, to the fuel cell as an energy converter. Hybrid drives can act as a bridge to the electric car. Hybrid drives allow fuel consumption and emissions to be further reduced in conventional drive concepts. There are two types of hybrid and Electric Vehicle systems offered by Bosch, these are mild hybrid and strong hybrid. The mild hybrid achieves this by providing a comfortable start-stop function, by supporting acceleration with a power boost, and by recovering electrical energy during braking operations. This makes a smaller and more economical internal-combustion engine feasible. This mild hybrid approach results in fuel savings of up to 15 percent as compared with a modern gasoline engine. A strong hybrid approach, on the other hand, has the additional advantage of making purely electric driving over short distances possible. For this, the car needs a more powerful electric motor and a larger battery. Here, fuel savings amount to as much as 25 percent. The plug-in hybrid goes a step further. This system can be recharged from the power grid and makes purely electric driving over longer distances possible. The launch of full-hybrid versions from Bosch is equipped in the Porsche Cayenne S and Volkswagen Touareg, the first vehicles worldwide to feature Bosch's innovative parallel-hybrid technology “The interactive demo station and the hybrid simulator which we have arranged at our booth number D11 in the Bangkok International Motor Show gives the overall insight in how modern power train technologies make the existing internal combustion engine even more efficient and improve fuel consumption” said Mr. Brosi. Bosch drive safety systems making driving safer “Safe and Comfortable” According to statistics of the Thai Bureau of Health Policy and Plan, road traffic accidents are among the top five major causes of fatalities in Thailand. Existing and future vehicle technologies play an important role in making roads safer and providing vehicle occupants with optimal protection. Bosch has recently started series production of a new version of ABS, the generation 9 for motorcycle. It is currently the world’s smallest and lightest brake control system for motorcycles. An integrated pressure sensor helps to detect as early as possible if the rear wheel is lifting up. This further improves driving stability when the brakes are applied heavily. When motorcycle drivers apply full braking, the dynamic changes in wheel load can cause the rear wheel to lift. To address this problem, all motorcycle versions of the generation 9 ABS evaluate how much each of the two wheels is slipping. If there is a danger that the motorcycle will roll over, the braking pressure on the front wheel is reduced. Bosch has integrated an additional pressure sensor into the new ABS 9 plus, which registers the braking pressure applied by the driver and can thus detect earlier if the rear wheel is lifting. The system can react more quickly. Additionally all ABS systems for motorcycles are extremely compact. The pump housing, for example, is now considerably smaller, as it only has to house the control technology for two wheels instead of four. “The new system is currently going into series production with Kawasaki. The model which we are presenting at our booth offers it as an option in the Ninja ZX-10R.” added Mr. Brosi. Bosch has been manufacturing antilock braking systems for motorcycles since 1994. There have been numerous improvements and further developments since then, and Bosch has delivered more than 350,000 antilock braking systems for motorcycles. 125th anniversary - From technology pioneer to successful global playerIn 2011, the Bosch Group is celebrating the 150th anniversary of its founder’s birth and its own 125th anniversary. With 3,800 patent applications filed each year and more than 3.5 billion Euros invested annually in research and development, Bosch aims to maintain its focus on innovation in the future, and in this way to lay the foundations for further sustainable growth. With long-term considerations in mind, Bosch makes heavy investments in products that protect the environment and conserve resources. Some 50 percent of the annual research and development budget is devoted exclusively to green products. Power train is an example in automotive industry that Bosch has heavily invested in its R&D. The technology that Bosch develops is “Invented for life,” providing solutions that enhance quality of life, increase safety, and make more environmental protection and resource conservation possible worldwide. Press photo: 1-UBK-15583, AS-EO-Mr. Brosi For media enquiries, please contact: Yuparat Laotanapat Manager, Corporate Communications Robert Bosch Limited Tel: +66 2 639 3111,Email: [email protected] Tanapon Kaewhwan / Wichai Wongpasuk OASIS Media Co., Ltd. Tel. +66 2 937 4658-9 E-mail: [email protected] / [email protected]