Bangkok--29 Mar--OASIS MEDIA
Ananda bought back shares from Primerica, planning to launch 5 new IDEO projects near the mass transits worth a combine of over 10 Billion Baht and waiting for a right time to get listed in the stock market.
Ananda announces 2011 strategy after buying back shares from Primerica since late last year completely with a plan to launching 5 new IDEO projects worth more than 10 Billion Baht. It maintains the market leader in development with the concept of condominium close to BTS and MRT to meet the lifestyle of GEN-C new generation which happens at IDEO. It announces 2010 performance with IDEO unit transfer of higher-than-target 6,300 Million Baht and continues developing customer relationship in a wider base with CRM and CSR activities to return profit to the customers and the society.
Chanond Ruangkritya, President and CEO of Ananda Development Co., Ltd., discloses about the company’s 2011 policy that the company bought back all shares from Primerica Real Estate Investors completely since late 2010 which is regarded the first and significant step before preparing to get listed in the stock market. This year the company will launch 5 new IDEO projects worth over 10 Billion Baht and maintains the market leader in development with the concept of condominium close to BTS and MRT in the distance of from 0-200 meters, the IDEO’s DNA.
Sales of the 12 projects in its port were currently over 85% with 7 of them sold out and awaited to transfer to all IDEO customers. IDEO unit transfer last year achieved the target of over 6,300 Million Baht from 4 projects including IDEO Ladprao 17, IDEO Ratchada-Huaykwang, IDEO Sathorn-Taksin and IDEO BluCove Sathorn. It targets to transfer IDEO unit of over 7,200 Billion Baht in 2011, comprising IDEO Ladprao 5, IDEO Mix Phaholyothin, IDEO Q Phayathai, IDEO Mix Sukhumvit 103 and IDEO Verve Sukhumvit. And definitely, the company will continue developing customer relationship in a wider base from both condominium and single house project with CRM and CSR activity to return profit to the customers and the society through a variety of communication channels and Ananda Member Club (AMC).
“Ananda pays attention to research and study on target customers and we use it to set our main target, Gen C, which the company set at the initial stage. This target is new generation who has modern taste, lives smart life and choose the best to efficiently respond to their lifestyle. Gen C focuses at Smart Cash/ Control Cost & Time/ Convenience/ Casual Lifestyle/ Creative Thinker which all happens at Ananda’s IDEO condominiums that meet the lifestyle of city people including Live, Work, Play. The 12 projects we have launched during the past couple years are a big phenomenon for Thai real estate market with a good response and known widely. Until now we have complete projects and transfer complete units to the customer. Ananda continues moving forward with the launch of new residential projects and other segments as well as customer care and contribution to the society which we always do with clearer perspective,” Mr. Chanond says.
For marketing strategy this year, Ananda’s marketing movement is always interesting as every time Ananda launches campaigns and promotions or any marketing activities they are different and dominant. In the second and third quarter, they will be two big campaigns from IDEO which will be a new and big phenomenon in the real estate market soon.
For low-rise business, Ananda Sea Sense single house is developed from the concept of “Making Everyday a Holiday” with locations surrounding the Suvarnabhumi Airport and the Eastern Ring Road. In the past year, it tapped target customers with all segments including premium house, middle-range market as well as townhouse projects like Lanta Resortlife / Maldives Palms / Maldives Beach / Bali Beach / Waikiki Shore / Similan Reef which get a good response consecutively. The significant movement of investment in the east including Mega Bang Na / China City Complex / SB Design Square will boost residential demand in this area.
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Ananda Development Co., Ltd. Tel: 02-316-2222, 02-317-1155 ext 138
Katesiri Loylava (Kate), Public Relation Manager.
Orawan Rattana (Preaw) , Public Relations Executive