Bangkok--8 Apr--Weber Shandwick
Strong Q1 2011 results across Southeast Asia Region
- Chevrolet outgrows industry in Thailand and Southeast Asia
- Continued growth in market share
- Malaysia grew 270 percent over same period in 2010
Chevrolet posted strong Q1 2011 results, with accelerated growth across Southeast Asia and steadily increasing market share across the region.
“In Thailand, our March 2011 retail sales grew 84 percent compared with the same month in 2010. On YTD growth, we recorded an 81 percent increase over Q1 2010,” said Antonio Zara, Vice President, Sales, Marketing and Aftersales, Chevrolet Sales (Thailand).
Mr. Zara attributed the growth to an increasingly strong product line-up and continued efforts in enhancing sales and aftersales services.
“Since the launch of the Cruze and Captiva with new gasoline engine last year, we’ve gone from strength to strength. In fact, the Cruze currently ranks fourth in segment — capturing 5.2 percent segment share. Sales of the Captiva SUV and Colorado pickup truck have also exceeded projections, while the Aveo CNG continued to enjoy very strong demand, especially in the face of high fuel costs,” Mr. Zara continued.
Other key markets in the Southeast Asian Region also posted growth which exceeded industry averages. Amongst the leading growth markets in the region was Malaysia, which recorded a 270-percent growth over the first quarter of 2010 against a projected industry growth of eight percent. The Philippines posted a 35-percent growth in the first quarter of 2011 compared with the same period in 2010. This was over a projected industry decline of (-3) percent. Chevrolet continued its upward trend in Indonesia by closing the first quarter of 2011 with a 34 percent growth over the same period in 2010, and against projected industry growth of 18 percent.
“Our focus isn’t just on the absolute number of units sold. What is more important is the trajectory of our growth and to grow market share profitably. We are on the right trajectory.” Mr. Zara concluded.
In addition to new products, Chevrolet will also be adding 42 more dealers across the region including Thailand. This will enhance the breadth and depth of Chevrolet’s coverage of the region’smarkets and provide customers with easier access to aftersales service and support.
For further information, please visit http://media.gm.com or please contact:
Paphada Tuanghirunvimon / Warangkana Paungsiri
Weber Shandwick
McCann Worldgroup (Thailand) Ltd.
Tel: +662 343 6057
Email:
[email protected] /
[email protected]
Or
Sasinan Allmand
Public Relations Director Thailand/ SEA
General Motors (Thailand) Limited & Chevrolet Sales (Thailand) Limited
Tel: +662 791 3400
Email:
[email protected]: 0-2791-3400
E-mail:
[email protected]