Bangkok--29 Apr--Aziam Burson-Marsteller
Classic Gold Futures Launches Industry's First TVC to Attract New Traders in Mass Market,
Driving Marketing Strategies & Promotions towards Money Expo
Classic Gold Futures (CGF), a Gold Futures brokerage firm, is leveraging its marketing tools and strategies towards Thailand’s largest investment event, “Money Expo 2011”, to attract a wider pool of customers. Reaching out to new traders in the mass market, the company has launched the industry’s first-ever TV Commercial to stimulate investment interest in Gold Futures. It is also offering exclusive rewards to customers through a loyalty program: the first two customers who reach 1,000 Gold Futures trading contracts will win an iPhone4 in a genuine gold and diamond-embedded case and an iPhone4 in a genuine gold case, with an aggregate value of more than 300,000 Baht. New clients are also eligible to win an investment fund of 200,000 Baht in the gold bar account for every five trading contracts.
Interested individuals are welcome to join knowledge-sharing sessions on gold investment, take part in many fun activities, and bring home lots of gifts at Classic Gold Futures Booth (H3) throughout the four-day event, Money Expo 2011, to be held between 12-15 May 2011 at Challenger 2, Impact Muang Thong Thani.
Ms. Nuttatee Jutavarakul, Chief Executive Officer, Classic Gold Futures Co.,Ltd. revealed that CGF’s next step focuses on expanding its clients base and reaching out to new groups of investors after the company has generated increased interest in gold investment options at the “Golden Moment” event held last month. CGF decided to communicate directly to broad-based prospects via “Lady Gold” TVC, along with offering special promotions for complete gold investment options to encourage customers to attend the Money Expo 2011.
These marketing strategies are in line with CGF’s recent analysis in the gold investment market, which revealed that the market demand is rising at an impressive rate due to heightened attention from a broad-based clientele and overall opportunities in the market. There is also a shifting investment pattern that Classic Gold Futures has observed.
“Years ago, the demand of investment in gold usually meant collecting gold jewellery and gold bars, and making profits from buying and selling them on a trend in gold prices. These days, however, quite a large number of investors are looking for gold investment alternatives with high growth potential, such as Gold Futures, which offers profit-taking opportunities both on a rising and declining gold prices. With these insights, we arrived at the key concept for our TVC “Lady Gold” that focuses on trading Gold Futures with new confidence to gain higher profits when you have Classic Gold Futures as your brokerage firm. “Lady Gold” in the TVC reinforces CGF’s strong expertise in gold investments no matter what the price trends are,” said Ms. Nuttatee.
At the Money Expo 2011, to be held between 12-15 May 2011 at Challenger 2, Impact Muang Thong Thani, Classic Gold Futures will be providing full-on promotional deals and learning opportunities, which includes:
“Classic Gold Classic Bonus” Promotion consists of 3-tiered privileges: movie tickets; department store gift vouchers; and the right to win a 200,000 investment fund in the gold bar investment account for every five trading contracts made. The offers are open for customer redemptions upon reaching a certain number of accumulated Gold Futures trading contracts.New account openings with successful money transfers will be eligible to win a variety of gifts, including Classic Gold’s charms made of genuine gold. Fortune-telling by a well-known fortune-teller will also be presented.“Savings Alternatives” knowledge-sharing sessions, including a seminar on profit-making techniques during a rising trend in gold prices with Dr. Suwan Walaisatian, a respectable investment guru, along with experts from CGF; and tips on savings and investment allocation for higher yields, shared by starlet Janesuda Parnto.Regarding the current gold market situation, Ms. Nuttatee shared that gold prices are consistently moving in an upward trend, and continue to reach new-highs.
Any declines have been the result of short term profit taking. Gold is experiencing a short term price correction before continuing on a upward trend as a weaker U.S. dollar and the political uncertainties in the Middle East and North Africa have been fueling the recent rally in gold prices. CGF estimates that the price would reach USD1,600 per ounce at some point in time this year. In terms of pricing in a weekly timeframe, it is forecasted that the price would reach USD1,530 per ounce with the support price at around USD1,470 per ounce.