Bangkok--4 May--Oasis Media
J.D. Pools Emphasizes on the Pools Market Leadership, Targeting 700 Million Baht in Sales in 2011 and Expanding to Launch Overflow System and Intelligent Filter TE25 in BuildTech’11.
J.D. Pools anticipates the 2011 overall pools market will value 4 billion baht. It focuses on its 14-year innovative pools leadership and launches new products—“Infinity Edge,” J.D. Pools Overflow Pools Concept, and intelligent filter TE25 to meet the demand, leading to one-stop pools producer with sales target of 700 million baht in 2011. It holds special campaigns in BuildTech’11 during May 3-8, 2011 with the theme of “Chlorine-free Pools Innovation Leader”. Customer that books a pool in the exhibition will receive free salt chlorinator.
Thanusak Phuengdech, President of J.D. Pools Group, discloses that the overall pools market in 2011 will value around 4 billion baht, a growth of 10-15% per annum on average. The Company will have a market share of about 700 million baht. The Company has developed the products to meet customer’s demand consecutively. In the past couple years, the Company had a joint venture with an Australia-based pools producer, helping its production cover product ranges and increase its production capacity to meet increasing demand which has boosted the Company’s growth. J.D. Pools’ proactive marketing strategies which include expanding production capacity, increasing franchise, tapping overseas markets as well as bringing in more new products to market have helped J.D. Pools become the one-stop pools producer covering demand of all target customers including home owner, private pool, resort, hotel, housing project, condominium and contractor. Its pools have starting prices of between 400,000 baht up to 10 million baht.
“The Company has stepped into the number one in pools service center in Thailand as we have products and concepts to develop and create quality pools by Thai and for Thai. J.D. Pools always offers new alternative to Thai people. Currently, we have built 8,000 pools and have 20 showrooms to serve customers nationwide , the largest number in the country, and we have exported into 20 countries around the world. This leads to J.D. Pools to become the world standard pools producer with international-level production base and factory. We are the first and only pools producer in Thailand that received ISO 9000 from AJA Registrars Ltd.” Mr. Thanusak says.
Marketing activities this year will include public relations to the target and participation in events like BuildTech’11 which is held during May 3-8, 2011, Baan Lae Suan Fair 2011 and Homebuilder Fair 2011. In BuildTech’11 held during May 3-8, 2011 at Booth 112 in Challenger Hall, Muang Thong Thani, J.D. Pools will launch two new products to meet customer’s demand. They will include “Infinity Edge,” J.D. Pools Overflow Pools Concept, and intelligent filter TE25 with the theme of “Chlorine-free Pools Innovation Leader” and promotion for any booking in the exhibition with free salt chlorinator. It targets to have 700 million baht in sales by the end of 2011.
“Infinity Edge” is J.D. Pools overflow pools that are developed into the next step for special people who want to increase the dimension of luxury in landscape architecture, pool in hotel, resort, condominium or even luxury house. The special characteristic pools will create endless imaginations of water edge in the pools into vision on limitless beauty of nature while getting relaxed in the pool or by the pool edge where movement of overflow and curtain waterfall can be seen with different, luxury view, special technique design and materials that are produced with special design that iPanel Liner Pools concept is maintained. Problem of pool collapse, wall leakage or broken tile is worry-free. They also insist on the utmost in easy maintenance.
“J.D. Pools Infinity Edge is like the jewellery of luxury innovation for happiness of special people like you,” Mr. Thanusak says.
Intelligent filter system TE25 is filter system for semi-finished pools iPanel Liner that has luxury, elegance and multi-function for pool that comprise high-pressure two-head adjustable water inlet, wide skimmer, white-LED underwater light, dual-tank water filter, filter produced from high-quality UV-and chemical-protection fiberglass and minimum space usage.
Further information please contact Oasis Media Co., Ltd Tel. 02-937-4735
Khun Saranyarat Suwannakham / Wichai Wongpasuk
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