Bangkok--27 May--Krungthai Card
New promotional campaigns to attract new members and reward current ones with interest discount, on line settlement feature and the chance to clear debts of up to 1.3 Million Baht.
KTC unveils good personal loans business performance for the past year with over 540,000 accounts and good receivables portfolio. The firm is clear they will pursue this market further with the best offers and promise of quick, convenient accessibility to loans. Three new campaigns are being launched to attract new members, particularly those who are civil servants and state enterprise employees with Krungthai Bank payroll account, as well as online applicants with special interest rate.
The latest feature, on line settlement which releases credit line immediately once payment is made at Counter Service inside of 7-Eleven locations. Moreover, three new programs will reward existing members with 1.3 Million Baht debt clearing lucky draw, 50% cash back into account and 5% interest discount on Saturday cash withdrawal.
Sudaporn Janwatanagool, Executive Vice President for Personal Loans Business, “KTC” or Krungthai Card Public Company Limited, said “Overall we are pleased with our performance in the personal loans industry. We screen to induce quality members for a good receivables portfolio. And we function as a financial consultant , helping them with advices on monetary matters and shouldering their financial burdens. We encourage for sound money management and rational, disciplined spending as well. As a result, we have been able to consistently grow the personal loans business with quality debtors. There are over 540,000 accounts in our portfolio as of the first quarter with a net personal loans receivables of 10,900 Million Baht.”
“For this year, we have a plan to pursue this market further with the help of multiple partners, together with the depth analysis of consumers’ needs in order to offer the best benefits possible. The current marketing campaigns focus on two major areas: quick and convenient accessibility to loans, and, added liquidity for current members. We are using the media including newspapers, radio, “KTC Touch” service centers, online and social media venues to communicate these to the clients.”
“The three campaigns designed to attract new personal loans members are as follows: 1) 2% interest discount per year: This benefit is made available to those applying for KTC CASH Revolve Direct debit loan, with automatic repayment by deduction from payroll account with Krungthai Bank (with wage paid into the account three working days before the end of the month) only for civil servants and state enterprise employees with a minimum salary of 10,000 Baht. 2) Special interest rate of only 6.5% per year for first four billing cycles (offer valid from now until June 14th, 2011): Applicants filing via web sites with “I WANT KTC” or www.ktc.co.th can have their approval result on the next working day. All they need to do is to fill in their name and telephone number for the staff to call back in two hours (during business hours only) or download an online application to fill out. Alternatively, interested parties can download the application form to print out and submit in person at KTC Touch locations. 3) On line settlement feature, releases of credit line once payment is made at Counter Service inside of 7-Eleven locations: Added convenience and flexibility for members whose credit line is used up or who are in urgent need of cash.”
“Three more spending encouragement programs are also launched at this time to satisfy current members. 1) 1.3 Million Baht debt clearing: Members only need to have greater outstanding balance on the billing cycle from April to June 2011 over March 2011. For every 1,000 Baht of excess, members will earn one eligible right to draw for their debt cleared (maximum of ten eligible rights per card). Registration is required for only one time by texting RL, followed by 16-digit account number to 4515000 from now until June 30th, 2011. Winners will be announced on July 28th, 2011 on the www.ktc.co.th web site.
2) Get 50% cashback into account from cash withdrawal at KTC Touch: Any minimum cash withdrawal of 20,000 Baht per day at any KTC Touch location, with the exception of Saturdays, from now until July 31st, 2011 with the remaining balance of 12,000Baht at the end cycle during the month of May June and July 2011 three consecutively cycle, will get 50% interest cash back (Max 400Baht per member) 3) 5% interest discount on Saturdays: Members will enjoy 5% interest discount from the regular rate for one billing cycle via cash withdrawal on any Saturday at all branches of KTC Touch. Offer is valid from now until July 31st, 2011.”
“We hope these comprehensive marketing strategies will win us more members and encourage existing members to cash more, especially during the rising interest rate period. Most importantly, we hope the offering will best respond to the needs of each segmentation”, said Sudaporn in conclusion.
For more information, please call Personal Loan Center, KTC Phone at 02-655-5000 Ext. 6 or visit www.ktc.co.th.
For more information:
Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2828-5057
Suchada Weerasakulrak Tel. 0-2828-5732
Fax. 0-2828-5046
e-mail:
[email protected]