Bangkok--7 Jun--Mitsubishi Motors Thailand
Mitsubishi Motors Thailand reported the highest sales result in past 10 years in May 6,922 units, growing by 162% leading by Triton and Pajero Sport and announced to increase sales target in 2011 to 62,000 units due to confidence in the rapid recovery of Thai automotive industry.
Mr. Nobuyuki Murahashi, President of Mitsubishi Motors (Thailand) Company Limited (MMTh) reported that Mitsubishi sales volume in May hit its highest level in the past 10 years with 6,922 units, an increase of 162% compared to the same period of last and continued to dominate mainly by Triton 4,116 units, grew by 230% year on year, followed by Pajero Sport 1,950 units, grew by 143%, Lancer EX 358 units, grew by 91% and Lancer 1.6 L 413 units, grew by 41% while Space Wagon sales was down 24% to 85 units year on year. As a result, MMTh can reach 27,793 units in the first 5 months of this year or growing by 112% compared to the same period of last year. The company has also adjusted the sales target for 2011 to 62,000 units due to confidence in many positive factors of Thai market situation.
“I’m confident that the situation of Thai Auto Industry will be improved and become lively again in the 2nd half of this year. For Mitsubishi, though there should be more fierce competition among car makers, but I still believe that at the end of the year MMTh should enjoy the continue good sales, so we’ve set the new sales target for 2011 at 62,000 units from our confidence in some key factors. First is the good sales performance in the first 5 months from our promptness in production at LCB thanks to strong support from MMC, our father company in Japan who put Thailand for priority and provide full support for MMTh production which help we can produce and deliver vehicle timely together with the right product line up that meet market demand such as Triton and Pajero Sport 2.5 VG, Triton CNG and Lancer CNG or even Lancer EX which now become more popular. Other key factors are the good sales momentum that will continue in the second half combines with the introduction of new vehicles especially Mitsubishi Global Small which will certainly satisfy Mitsubishi Fan and the new marketing communication way that we use presenters to help communicate with target customers along with offering of various special sales campaign continuously. Those reasons make we are more positive in our sales and confident that MMTh will be able to break the record over past 15 years with 62,000 units at the end of the year.” Mr. Murahashi expressed.
Sales Campaign in June
MMTh will offer special low interest rate starting at 1.99%* for those who are interested in all model of Lancer EX, Lancer 1.6 L and Pajero Sport, 1.49%* for Mitsubishi Triton double cab 2WD and 4WD and Double Cab PLUS and 0.99%* for Space Wagon . Moreover all models can get Free First class insurance “Diamond Insurance” for 1 year with 24 hours roadside assistance. This special campaign will be available from now to 30 June 2011 at Mitsubishi Dealer Nationwide.
MMTh sales volume of May
May
Model 2011 2010 %
Triton 4,116 1,248 230%
Pajero Sport 1,950 803 143%
Lancer 413 292 41%
Lancer EX 358 187 91%
Space Wagon 85 112 -24%
6,922 2,642 162%
MMTh Total Sales Volume by monthSales Volume Jan- May
Sales Volume Jan- May
JAN FEB MAR APR MAY TOTAL
2011 4,458 4,762 6,372 5,279 6,922 27,793
2010 2,176 2,536 2,916 2,855 2,642 13,125
% 105% 88% 119% 85% 162% 112%
Special Sales Campaign of June
Model /Special Offer
1. Mitsubishi Lancer EX — All model
- Low interest rate, staring at 1.99%*, Down payment 25%, pay installment for 48 months
- Free First class insurance “Diamond Insurance” for 1 year with 24 hours roadside assistance
2. Mitsubishi Lancer 1.6 L. — All model
- Low interest rate, staring at 1.99%*, Down payment 25%, pay installment for 48 months
- Free First class insurance “Diamond Insurance” for 1 year with 24 hours roadside assistance
3. Mitsubishi Pajero Sport — All model
- Low interest rate, staring at 1.99%*, Down payment 25%, pay installment for 48 months
- Free First class insurance “Diamond Insurance” for 1 year with 24 hours roadside assistance.
4. Mitsubishi Triton Double Cab 2WD and 4WD and Double Cab PLUS (except 2.4 GLS CNG )
- Low interest rate, staring at 1.49%*, Down payment 25%, pay installment for 48 months
- Free First class insurance “Diamond Insurance” for 1 year with 24 hours roadside assistance.
5. Mitsubishi Space Wagon — All model
- Low interest rate, staring at 0.99%*, Down payment 25%, pay installment for 48 months
- Free First class insurance “Diamond Insurance” for 1 year with 24 hours roadside assistance.
For more information please contact
Product Public Relations Division
02-529-9000